Advertising has one purpose… to make sales for your business. It doesn’t matter how many people remember your commercial. It doesn’t matter how many people can identify your brand. It only matters how many sales you get for every advertising dollar spent. Sure, some of these things might help you measure if your advertising is [...]
Posts from ‘June, 2009’
Top 9 ways to get more done with sharks, laser beams, and other household items
After a comment I made on mi amigo Dean Hunt’s blog I thought I would give you my top 9 ways to get more done and beat procrastination forever: 1. The James Bond Approach Before you start a task create a James Bond style death trap complete with laser beam and sharks. Then link the [...]
Interview with Jim Donovan of En Avant fame
Craig: Hi Jim. Thanks for taking the time to answer a few questions for us. It really is appreciated to hear from someone with your business experience. Let’s start out with a little bit of background about that experience. Can you tell us why you first got into business and a summary of what you’ve [...]
Down with the sickness
Well I’ve spent the last 3 days in bed with a lovely cold and sore throat which has somewhat stifled my productivity. However – luckily for me – my head wasn’t affected by the icky cold so I was able to read… a lot. One of the books I polished off was “Hello – Michael [...]
Prove it buddy!
I hate to break it to you but your prospects don’t trust you. Whenever they’re listening to you (if they are actually listening) they’re just waiting for a chance to yell “BS!” and go back to their lives. Because they know you’re trying to sell them something – it might even be something they want [...]
Have a position
A lot of businesses I see don’t have a position. Or, they have a position, but they don’t communicate it clearly to prospects. Your positioning is your competitive advantage. It’s the reason your prospects should choose you over all other alternatives. But if you don’t tell anyone what it is then you’re wasting your time. [...]
7 things entrepreneurs do for fun
Being an entrepreneur is unlike any other profession… I don’t think we can even call it a profession… it’s just a way of life. So I thought I’d share my 7 things I do for fun and hope I’m not alone in this crazy, mixed-up entrepreneurial world I live in. Number #1 – Read a [...]
How to have $1 million in sales
The maths of reaching your million dollar sales goals is quite easy and closer to your grasp than you probably realise. All you need to do is create a loyal following. Some people call this a tribe (herd, followers, etc)… basically a bunch of people that are interested in what you have to say. But [...]
Is our work hard?
I was listening to a seminar the other day and one of the points was about how business owners think our work is hard. The example cited was a business owner complaining about setting up a multi-step marketing program. The speaker said to try working in the stables of a racecourse where the guys have [...]
A blatant sales pitch that improves your website
I’ve decided to take on a few more clients so I wrote up a nice sales letter about how I can help your website. However, I believe the best way to sell stuff is to give you results in advance… so I think my sales pitch will actually help you. By reading it you’ll learn: [...]
