Both time and money are constantly scarce for business owners. I’ve been in business long enough to know this firsthand. But it’s a bit of a paradox… if you don’t commit time to marketing you won’t have more sales/money. I’ve been struggling with this problem ever since my first client. What are the critical actions [...]
Posts from ‘July, 2009’
Effective marketing means more sales
Effective marketing is a different way to look at marketing. Because I believe marketing is a word that is thrown around too casually these days. Marketing consultants, experts and gurus seem to spring up from everywhere claiming to be the best. The problem is they can’t measure their results. It’s easy to claim you’re the [...]
World Internet Summit – Auckland 2009
The blog has been postless for a few days because I’ve been off at the World Internet Summit held in Auckland. It was a four day seminar with great speakers on all aspects of internet business and marketing. However I think it held a lot for bricks and mortar business owners as well. Not least [...]
Using free marketing techniques effectively
Before we start let’s be clear about one thing: There are no free marketing techniques. Every marketing technique that you will find takes either time or money. You might find people who claim a marketing technique is free but let’s not delude ourselves into thinking our time isn’t valuable too. In truth your time is [...]
Why low prices suck
Following a discussion today with Ben Young of bwagy fame I want to focus on price. How businesses price their products or services obviously has a large impact on how successful a business is. Allow me to share a few thoughts on the subject… Your price is too low! There aren’t many businesses that can’t [...]
Improving your marketing results
I’ve been thinking lately about how complex marketing is and how it’s almost impossible to really master it. So that left me with the question of “How much do you have to get right to see good results?” I said about 10% in a recent comment and I think that’s a fairly accurate number. Maybe [...]
What does being unique mean to you?
Today I want to follow up on my post about the Unique Selling Proposition or Unique Sales Promise as I prefer to call it. I think the concept of being unique needs a little more attention as it can sound a bit scary. Being the best in the world First off, you don’t have to [...]
Is a Unique Selling Proposition a waste of time?
The term Unique Selling Proposition (USP) was first coined by Rosser Reeves back in the early 60s and misused ever since. It’s now common business jargon thrown around by many and truly understood by few. In recent times the USP has gotten a bad rap due to its constant misuse… so let’s take a closer [...]
The 3 circle marketing system
Running a business can be a complicated and scary process. Business owners are constantly worried about dropping the ball and making mistakes. That’s why the use of a simple model can help simplify our business and marketing efforts. What is marketing? First – to clarify – marketing is everything. It is the unique experience that [...]
How the personal touch received 37.5% response
What you might consider a good response rate to your marketing varies greatly but today I’m going to share with you a method that achieved 37.5% response on cold prospects… which is great by any standards. The personal letter approach Writing a personal letter to your target clients can be a very effective way to [...]
