Great headlines are the key to getting attention. While the definition of a headline differs between media you really need to know what they are and how to use them effectively.
What does a headline do?
The job of a headline is simple. It gets people to listen to your message… that’s it. You want to grab [...]
Posts from ‘August, 2009’
How to write great headlines
Are children the best business people?
I just spent half the day visiting old friends and playing with their children. What amazes me is how children are such experts at getting want they want. Which makes me wonder when we lose such a vital skills for business.
Asking better questions
When you say no to an adult they take that to actually mean [...]
How to start your own business
There’s a lot of advice floating around on how to start your own business. Unfortunately a lot of it is misleading and will cost you a lot of time and money. There is - after all - a good reason why most businesses fail.
The biggest problem I see is a new business owner who is [...]
Email marketing - 7 easy ways to guarantee failure
If you’re looking to fail at email marketing here are 7 key guidelines:
Make your subject line boring so no one opens it
Don’t include the recipient’s name
Make your email as impersonal and formal as possible
Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn’t show up properly in [...]
Unique marketing ideas don’t work…
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow.
Seth was talking about how marketing is not an afterthought… but an integral part of product design. Now [...]
Marketing for small business - Avoid these mistakes
Most marketing for small business is a complete disaster. It simply doesn’t make any money and if you’re a small business owner then you know you can’t afford to lose money. Which is why many small businesses fail… they don’t achieve the marketing results they need.
That’s why small business owners have to become marketing [...]
A positive mental attitude is mandatory
A positive mental attitude can mean the difference between success and failure in any aspect of life. But I’m not talking about some hairy-fairy pie-in-the-sky type of positive attitude. I’m talking about a strong belief in yourself and the mental fortitude to overcome all obstacles.
Life is hard… get over it. But what you and I [...]
Simpleology review - My success story
I thought I’d do a quick Simpleology review for you to follow up on my post yesterday about the secret of success. Now the first question you’ll have is probably “What the hell is Simpleology?” Seems like a good place to start.
Simpleology is a method of achieving your dream life that has been developed by [...]
The secret of success
Are you searching for the secret of success? Well I have great news for you… the secret does exist! And some even better news is it’s not even a secret anymore.
If you want to find out how to be successful at something… chances are there’s someone out there who has already done it. And in [...]
Recession busting idea #384 - Sell garbage… literally!
One of the huge lies spread about the recession is that no one is buying anymore. Well, maybe I’ll believe it if you’ve had literally no customers walk through your door recently. And in that case, I urge you to leave the South
Pole for a more convenient location.
The truth is… people are buying! If you’re [...]
