Choosing a business model is hard… and a lot more important than most business owners believe. It’s also a major reason why most businesses don’t make much money – or if they do – still have poor cash flow. A lot of this can be avoided before the business is even officially launched. Retail is [...]
Posts from ‘September, 2009’
Nudity and viral marketing
I wrote this a while ago for someone else but it’s gone unused so I figured I’d share it with you. So it may be a few months late but I’m sure you’ll still get the lesson. In New Zealand we’ve recently been exposed to some nice viral marketing by Air New Zealand showing that [...]
Marketing positioning: Be seen as the expert and authority
When deciding on your marketing positioning strategy there really isn’t any decision to make. Because whatever business you’re in you want to be seen as the expert. The authority in the market. The person everyone else looks to for answers. But what’s that I hear you say? (well it was either you or the voices [...]
Increase website traffic – Urgent
Ok it’s 2:53am on a Saturday night and I’m just dragging myself away to bed with very tired eyes. But first I wanted to share this with you if you enjoyed the increase website traffic call on Friday. Basically you can get your hands on probably THE most cutting edge search engine information on the [...]
How to increase website traffic for free
I just interviewed Paul Easton of Digital AWOL on how to increase website traffic for free using Google. The best part is one you put the groundwork in place this strategy can pay off for years to come. So you get both quick benefits from a few simple changes and a steady stream of willing [...]
Chris Howard – Breakthrough to Success Review
I attended Chris Howard’s Breakthrough to Success event in Auckland, NZ on the 4 – 6th September 2009. I wasn’t sure what to expect when I went in but was curious to learn more about Neural Linguistic Programming (NLP) and was offered free tickets so thought what the heck. I realised that since it was [...]
Are you holding yourself back like these people?
I just spent the last 3 days in the most incredible seminar (for lack of a better word) of my life. It’s called Breakthrough to Success and I’d recommend absolutely anyone to go… however that’s not the point of this post. I’ll probably talk about the seminar more in the coming weeks but today I [...]
Customer testimonials – Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
Business success: Take action and follow through
Most people don’t realise just how important their mind is when it comes to business success. It’s shocking really and I speak from experience as I’ve been a prisoner of my own mind on many occasions. If you want to take action and follow through… as strange as it sounds you probably have to fight [...]
