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Posts from ‘February, 2010’

Chris Howard Breakthrough to Success - Auckland 5-7th March 2010

I went to Chris Howard’s Breakthrough to Success event in Auckland in September and I must say I was blown away. The content he delivers is fantastic and while there’s a sales pitch it doesn’t get in the way of what you’re learning. I had planned to go back this time as a volunteer helper [...]

7 tips to improve website conversion today

Unfortunately most business owners don’t look at how to improve website conversion. They are sucked into the vicious cycle of getting more website traffic and forget all about the visitors they already attract. This post is designed to give you 7 quick ways to improve the way your website converts visitors into clients.
Tip #1 - [...]

How to Increase Traffic to Your Website - 4 Common Mistakes to Avoid

As a business owner you definitely want to learn how to increase traffic to your website. However there is a big difference between knowing a web marketing strategy and putting it into use. This article is all about the lies that propagate the web marketing landscape and how you can avoid getting burnt.
There are a [...]

What are you really selling?

I’m currently reading The Ultimate Marketing Plan by Dan Kennedy (always listen to Dan!) and it has a useful list in it on the 5 steps people make before they buy something. The steps are:

Awareness of need and/or desire
Picking the “thing” that fulfills the need/desire
Picking the source of the thing
Accepting the source’s price/value argument
Finding a [...]

How most email marketing is mucked up

If your business operates online you probably realize the power of email marketing. However the very way you use it can be reducing your results significantly. And the biggest problem is this is the way the “experts” tell you to do it as well.
If you’re like most companies you send out email with pretty formatting [...]

Why Your Website Sales Suck Video

Because I’m all fancy and technical I managed to make a video entitled - can you guess? - Why Your Website Sales Suck. It basically steps through what I believe are the key areas to make your website successful and introduces a system for getting results. More videos are planned as well so let me [...]

Local internet marketing event in New Zealand

There have been a few internet marketing events in New Zealand but usually these are brought to us by Australians or other international people. They also come with fairly heavy handed selling tactics and are a bit of a pitch-fest. So I think it’s time kiwis got in on the act.
So here we have what [...]