When I start working with a client my first job is to undo the current mess that passes for their website. I find time and time again that my new client has been led up the garden path by well meaning (mostly) advice that has little to do with making sales from their website. This is a huge pet peeve of mine… people giving out advice when they have no idea what they’re talking about.
I regularly encounter websites that simply make no sense. The website seems devoid of all purpose and the navigation is confusing and unwieldy. I find ecommerce websites that put barriers to people buying and we’re not talking about little dinky web design companies here… we’re talking about some who claim to be all about selling online.
Repeat after me… building a shopping cart is not the same as selling online.
I had to snap sometime!
I was recently asked to do a webinar on web marketing and decided to use the provocative title…
The truth of the matter is most websites don’t sell anything. They don’t sell and they don’t generate leads for the business. Guess what? If your website isn’t helping your business then it’s useless… no matter how pretty it looks.
You should be mad too
If I was a business owner I’d be pretty upset about this. Most of the people I encounter have invested a lot of time and money into their website to come out with a small trickle of sales… if any. They’ve been sold on the potential of the internet, they understand it’s out there… but they can’t find decent advice to make it work for their business.
So it’s time to give you some real advice on making money from your website. From someone who does it on a day to day basis and gets results… I’m not a web designer, web programmer, search engine expert or social media guru. I make my living simply by increasing your website’s results.
I have no problem with web designers in general
I don’t mean to whinge about web designers in general… I get on great with most of the web designers I work with because we have a common goal… success for the client. What makes me mad are web designers (who might be great at designing websites) who claim to be web marketing experts as well. They end up giving advice that has no foundation in reality and does nothing for your business.
The same goes for search engine optimization specialists who optimize your website for keywords that no one searches on! Their excuse is they got you to number 1 in Google for “rubber ducky extreme action sports” but how many people are searching on that? And will they buy anything if they do?
Unfortunately people like this create a bad name for those who are really able to help your business achieve results.
Oh oh… now you got me started…
I also love the new fad of social media gurus who think because they manage to get a large following (by simply following other people first) that they can give your company advice on your new “social media strategy?” First – if your website doesn’t sell – social media isn’t going to help. And second… where are the sales figures tracked to your social media efforts?
Spending hours chatting to people might be fun but is it actually making you money? Allow me to channel my rage through this video I found the other day… (warning: they say bad words but it’s very funny)
But wait… I have a point!
In the webinar I’ll be covering:
- The Pyramid of Website Success and how you’ve been told to build your website backwards
- How to make your website an Automated Selling Machine (no fancy programming required)
- The best source of traffic that’s free and has nothing to do with Google
We’re going to start off by asking some questions I believe are fundamental to website success… yet most people don’t realize they exist. Then I’ll give you a simple formula for increasing your sales and how it can be used in any business. If you’re a follower of mine you’ve probably heard some of this before (but have you taken action?) however I have something new for you as well.
The traffic strategy I’ll reveal is so ingenious I could barely contain my excitement when I discovered it. It’ll change the way you think of traffic entirely and enhance your results dramatically. Then if you use the technique to it’s full power (which you set up once and it runs forever) your website will never look back.
Yay! More internet marketing hype?
I know that may sound hypey and I’ll be the first to tell you there are no magic bullets on the internet. I don’t usually talk much about traffic but this one (non-technical) concept will make you sit up and go “AHA!” In fact if you don’t get wowed I’ll send you an imaginary cookie (your choice of flavor).
Anyway… you can sign up here
Thanks for reading my lovely rant… I’m going to go and take some deep breaths in the corner now. See you on the webinar.