Watch the video to find out the number one reason I believe marketing fails:
Posts under ‘Advertising’
How cool is this? Google puts your ads on TV
That’s right you can now make your very own commercial and Google will help you place it on cable TV stations (with more to come I’m sure). Imagine being able to make your own little infomercial (with less cheesy smiles) and have a massive TV audience. I think we’re going to be hearing a lot [...]
How easy are you to influence?
You’d be amazed at how much influence is used over us every day. From professional advertisers to children… everyone is out to get what they want. So just how easy are you to influence? Below are clips of Derren Brown showing just how much our own decisions and imaginations might not belong to us. The [...]
Nudity and viral marketing
I wrote this a while ago for someone else but it’s gone unused so I figured I’d share it with you. So it may be a few months late but I’m sure you’ll still get the lesson. In New Zealand we’ve recently been exposed to some nice viral marketing by Air New Zealand showing that [...]
Customer testimonials – Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
How to write great headlines
Great headlines are the key to getting attention. While the definition of a headline differs between media you really need to know what they are and how to use them effectively. What does a headline do? The job of a headline is simple. It gets people to listen to your message… that’s it. You want [...]
Make money from your marketing
The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return. It’s just like anything else you might invest in. If you buy an investment [...]
Effective marketing means more sales
Effective marketing is a different way to look at marketing. Because I believe marketing is a word that is thrown around too casually these days. Marketing consultants, experts and gurus seem to spring up from everywhere claiming to be the best. The problem is they can’t measure their results. It’s easy to claim you’re the [...]
