The term Unique Selling Proposition (USP) was first coined by Rosser Reeves back in the early 60s and misused ever since. It’s now common business jargon thrown around by many and truly understood by few. In recent times the USP has gotten a bad rap due to its constant misuse… so let’s take a closer [...]
Posts under ‘Advertising’
How the personal touch received 37.5% response
What you might consider a good response rate to your marketing varies greatly but today I’m going to share with you a method that achieved 37.5% response on cold prospects… which is great by any standards. The personal letter approach Writing a personal letter to your target clients can be a very effective way to [...]
Why all your marketing should be direct response marketing
Understanding direct response marketing is critical to your business’ success. The title is usually reserved for businesses who sell their products by mailing an offer to list of prospects but I’m here to tell you why you need to make direct response principles part of all your marketing. First, let’s look at the name – [...]
Why your logo loses you business
When you started your business you probably went through a lot of trouble designing a pretty logo to put on the top of everything your business sends out. But what if I told you that it might be costing you sales? Now I have no problem with pretty logos… it’s just where you place them [...]
Why advertise?
Advertising has one purpose… to make sales for your business. It doesn’t matter how many people remember your commercial. It doesn’t matter how many people can identify your brand. It only matters how many sales you get for every advertising dollar spent. Sure, some of these things might help you measure if your advertising is [...]
