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Posts under ‘conversion’

7 tips to improve website conversion today

Unfortunately most business owners don’t look at how to improve website conversion. They are sucked into the vicious cycle of getting more website traffic and forget all about the visitors they already attract. This post is designed to give you 7 quick ways to improve the way your website converts visitors into clients.
Tip #1 - [...]

What are you really selling?

I’m currently reading The Ultimate Marketing Plan by Dan Kennedy (always listen to Dan!) and it has a useful list in it on the 5 steps people make before they buy something. The steps are:

Awareness of need and/or desire
Picking the “thing” that fulfills the need/desire
Picking the source of the thing
Accepting the source’s price/value argument
Finding a [...]

Why Your Website Sales Suck Video

Because I’m all fancy and technical I managed to make a video entitled - can you guess? - Why Your Website Sales Suck. It basically steps through what I believe are the key areas to make your website successful and introduces a system for getting results. More videos are planned as well so let me [...]

The big secret to selling online no one tells you

There are many big claims when it comes to making money online from your website. Fast riches are promised with little work but in case you hadn’t guessed it… this is not exactly the full truth. It’s true that internet gurus have it easy and can make thousands of dollars by sending an email… but [...]

Pretty (ish) website and new article for you

I’ve been hard at work on my new website and I’ve started writing articles that should be interesting for you. So here’s one on improving your website conversion rate to get started.
Why am I creating this other website when I have the blog?
I’m glad you asked since there’s an important website lesson in it for [...]

What does your website really do?

I was explaining this concept to a client yesterday and thought I’d share it with you. I honestly believe if more business owners approached their website this way they’d all be making a lot more sales. It starts with the big question…
What is the purpose of your website?
This may sound obvious… and the answer may [...]