Nothing gets sold without someone making an offer. Maybe the offer is just a product sitting on the shelf with a price tag on it but this is still an offer. It simply means I’ll exchange the value of this product or service for a certain monetary value.
However there are many different levels of offers ranging from strong to weak. We might consider the product just sitting on the shelf to be a weak offer. A strong offer is usually one where the value you get from the product is worth a lot more than the price.
For example say I designed this wonderful internet business in a box that was set up completely for you as soon as you bought it. So basically the business ran completely without you and just deposited thousands of dollars into your bank account. That could be considered an irresistible offer whether it was sold for $50, $100 or even $2000 dollars if it was going to return more money to you with no effort on your part.
So let’s talk about how to craft an irresistible offer…
Stack the value
As in the example above you want to stack the value as much as possible in favor of the client. Now this doesn’t mean you have to lose money on the sale because we’re talking about perceived value here. This means it’s all about the value in the eyes of the consumer… not necessarily what it cost you to produce it.
I could sell my internet business system above for $2000 but maybe it only cost me $100 to create each one. This means I make a lot of profit but the client is still over the moon as they make even more money from my product. The perceived value in their eyes is well over the $100 or even $2000 mark.
The more you give… the more you get
If you turn your focus away from how much profit you can make and instead ask yourself how much more value you can deliver to the client then you’re probably on the right track. Providing you offer a lot of value there will always be plenty of people out there prepared to pay for it.
Most people focus on the wrong side of this equation first… themselves. They ask themselves how they can make the most amount of money without much concern for the client. But I firmly believe that if you change your focus to deliver as much value as possible your business will create remarkable results for both your clients and you.
Play with your pricing
Many business owners have hang ups about price and the way they charge. Whether it’s negative beliefs about what their products are worth or a mistaken belief that people won’t pay premium prices they’re both hurting your business. The only way you know for sure what the market will pay is by creating offers and putting them out there.
The might mean creating a premium level of your service that has lots of additional extras. It might mean charging higher prices but offering a payment plan. There are many ways to play with your pricing that are win-win for you and your clients.
Make them an offer they can’t refuse
At the end of the day your goal is to make clients an offer they can’t refuse. The benefits they’ll receive must be so incredible that they completely overpower the price and any other objections your clients might have. An offer that makes them say to themselves “I’d have to be crazy to not buy this!”
When you achieve this you’ll have a truly irresistible offer and your sales will reflect it.
What you do next
I would start by discovering your best selling product. Then simply look at what we’ve talked about and see how you can create an offer around it. The next step is easy… promote it and see what happens.
If you’d like to learn more about crafting offers plus my 6 Components of Selling and other important concepts to increase your website sales then check out my Automated Selling Machine course.