If we’re being honest your web marketing strategy is probably flawed. In fact I would hazard a guess that you don’t even have a web marketing strategy. Today I’d like to share why having a strategy will make your website more effective and your life a lot easier.
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Posts under ‘Marketing foundations’
What’s Wrong With Your Web Marketing Strategy?
Why Should I Believe You?
Selling online is the hardest way to sell. It’s not like selling face-to-face or even selling over the phone. You’re just another webpage on an internet filled with scams and dodgy people.
Put simply… you don’t appear as a “real” person. The reality is anyone could be sitting there typing your blog posts or emails. You [...]
Crafting Your Irresistible Offer
Nothing gets sold without someone making an offer. Maybe the offer is just a product sitting on the shelf with a price tag on it but this is still an offer. It simply means I’ll exchange the value of this product or service for a certain monetary value.
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Why No-One Else Cares About Your Business
I hate to break this to you but no one cares about your business. They don’t care how long you’ve been in business, they don’t care how many staff members you have and they certainly don’t care that you have 23 mouths to feed at home. They just don’t care.
They’re only interested in themselves. I [...]
Using Headlines To Grab Your Visitors’ Attention In 3 Seconds Or Less
Studies show that when a visitor arrives at your website you have between 3 and 7 seconds to grab their attention. Obviously this is a small window so you have to do everything in your power to ensure your visitor starts reading your content. This is achieved through a great headline.
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Business Owners: Tired of the web marketing bs you’ve been fed?
When I start working with a client my first job is to undo the current mess that passes for their website. I find time and time again that my new client has been led up the garden path by well meaning (mostly) advice that has little to do with making sales from their website. This [...]
How to increase website sales
If you ask a web designer how to increase website sales you’ll probably be met with a blank look. In the worst case scenario they might start talking about redesigning your website to match current online trends or current design principles. The problem with this is… web design doesn’t sell anything.
It’s hard for business owners [...]
Ask and you shall receive?
I’ve taught many of my subscribers that most people start a business the wrong way round. Now I’m not pointing fingers as I’m guilty of it too but why do we insist on creating products and then finding a market for them? It’s much easier to find out what people want and then provide it [...]
7 tips to improve website conversion today
Unfortunately most business owners don’t look at how to improve website conversion. They are sucked into the vicious cycle of getting more website traffic and forget all about the visitors they already attract. This post is designed to give you 7 quick ways to improve the way your website converts visitors into clients.
Tip #1 - [...]
Why Your Website Sales Suck Video
Because I’m all fancy and technical I managed to make a video entitled - can you guess? - Why Your Website Sales Suck. It basically steps through what I believe are the key areas to make your website successful and introduces a system for getting results. More videos are planned as well so let me [...]
