Quick post today… I just wanted to let people know I’ve recorded an audio session on 7 Ways To Increase Your Website Sales Without Adding Traffic (hard to guess the title wasn’t it?) and it’s now available to subscribers. So go to the Web Marketing Outlaw homepage to find out more and grab the audio. [...]
Posts under ‘Marketing foundations’
Want more money from your website?
As email subscribers know I’ve recently made the decision to change the focus of my website from general marketing to website marketing for businesses. This is why I started my business and the help that almost all my clients want so it just makes sense. Plus I have a lot more expertise in this particular [...]
Choosing a business model that actually makes money
Choosing a business model is hard… and a lot more important than most business owners believe. It’s also a major reason why most businesses don’t make much money – or if they do – still have poor cash flow. A lot of this can be avoided before the business is even officially launched. Retail is [...]
Customer testimonials – Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
How to write great headlines
Great headlines are the key to getting attention. While the definition of a headline differs between media you really need to know what they are and how to use them effectively. What does a headline do? The job of a headline is simple. It gets people to listen to your message… that’s it. You want [...]
How to start your own business
There’s a lot of advice floating around on how to start your own business. Unfortunately a lot of it is misleading and will cost you a lot of time and money. There is – after all – a good reason why most businesses fail. The biggest problem I see is a new business owner who [...]
Unique marketing ideas don’t work…
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow. Seth was talking about how marketing is not an afterthought… but an integral part of product design. [...]
Marketing for small business – Avoid these mistakes
Most marketing for small business is a complete disaster. It simply doesn’t make any money and if you’re a small business owner then you know you can’t afford to lose money. Which is why many small businesses fail… they don’t achieve the marketing results they need. That’s why small business owners have to become marketing [...]
