If you ask a web designer how to increase website sales you’ll probably be met with a blank look. In the worst case scenario they might start talking about redesigning your website to match current online trends or current design principles. The problem with this is… web design doesn’t sell anything. It’s hard for business [...]
Posts under ‘Marketing principles’
How most email marketing is mucked up
If your business operates online you probably realize the power of email marketing. However the very way you use it can be reducing your results significantly. And the biggest problem is this is the way the “experts” tell you to do it as well. If you’re like most companies you send out email with pretty [...]
It’s my birthday and I’ll discount if I want to!
Well it is my birthday and if you’re arriving here on the 13th of January 2010 you might want to check out this link as an example of what I’m talking about: [Offer is closed] But what I want to talk about is putting a reason behind your marketing efforts. Many business owners market when [...]
The big secret to selling online no one tells you
There are many big claims when it comes to making money online from your website. Fast riches are promised with little work but in case you hadn’t guessed it… this is not exactly the full truth. It’s true that internet gurus have it easy and can make thousands of dollars by sending an email… but [...]
Want more money from your website?
As email subscribers know I’ve recently made the decision to change the focus of my website from general marketing to website marketing for businesses. This is why I started my business and the help that almost all my clients want so it just makes sense. Plus I have a lot more expertise in this particular [...]
Nudity and viral marketing
I wrote this a while ago for someone else but it’s gone unused so I figured I’d share it with you. So it may be a few months late but I’m sure you’ll still get the lesson. In New Zealand we’ve recently been exposed to some nice viral marketing by Air New Zealand showing that [...]
Marketing positioning: Be seen as the expert and authority
When deciding on your marketing positioning strategy there really isn’t any decision to make. Because whatever business you’re in you want to be seen as the expert. The authority in the market. The person everyone else looks to for answers. But what’s that I hear you say? (well it was either you or the voices [...]
How to write great headlines
Great headlines are the key to getting attention. While the definition of a headline differs between media you really need to know what they are and how to use them effectively. What does a headline do? The job of a headline is simple. It gets people to listen to your message… that’s it. You want [...]
