When I start working with a client my first job is to undo the current mess that passes for their website. I find time and time again that my new client has been led up the garden path by well meaning (mostly) advice that has little to do with making sales from their website. This [...]
Posts under ‘Marketing tactics’
How to increase your webstore sales
First off I should probably mention if you own a webstore – which is basically a catalog type website listing heaps of products with a shopping cart – then you’re probably not selling as much as you could be. It seems to me that this is the most difficult way to sell online for the [...]
How to Increase Traffic to Your Website – 4 Common Mistakes to Avoid
As a business owner you definitely want to learn how to increase traffic to your website. However there is a big difference between knowing a web marketing strategy and putting it into use. This article is all about the lies that propagate the web marketing landscape and how you can avoid getting burnt. There are [...]
Pretty (ish) website and new article for you
I’ve been hard at work on my new website and I’ve started writing articles that should be interesting for you. So here’s one on improving your website conversion rate to get started. Why am I creating this other website when I have the blog? I’m glad you asked since there’s an important website lesson in [...]
Nudity and viral marketing
I wrote this a while ago for someone else but it’s gone unused so I figured I’d share it with you. So it may be a few months late but I’m sure you’ll still get the lesson. In New Zealand we’ve recently been exposed to some nice viral marketing by Air New Zealand showing that [...]
Email marketing – 7 easy ways to guarantee failure
If you’re looking to fail at email marketing here are 7 key guidelines: Make your subject line boring so no one opens it Don’t include the recipient’s name Make your email as impersonal and formal as possible Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn’t [...]
Unique marketing ideas don’t work…
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow. Seth was talking about how marketing is not an afterthought… but an integral part of product design. [...]
Using free marketing techniques effectively
Before we start let’s be clear about one thing: There are no free marketing techniques. Every marketing technique that you will find takes either time or money. You might find people who claim a marketing technique is free but let’s not delude ourselves into thinking our time isn’t valuable too. In truth your time is [...]
How the personal touch received 37.5% response
What you might consider a good response rate to your marketing varies greatly but today I’m going to share with you a method that achieved 37.5% response on cold prospects… which is great by any standards. The personal letter approach Writing a personal letter to your target clients can be a very effective way to [...]
