One of the huge lies spread about the recession is that no one is buying anymore. Well, maybe I’ll believe it if you’ve had literally no customers walk through your door recently. And in that case, I urge you to leave the South Pole for a more convenient location. The truth is… people are buying! [...]
Posts under ‘Mindset’
Are these the most important skills in business?
When it comes down to it almost everyone has valuable skills. You know things that other people don’t. You’ve had experience that would take years for others to obtain. And it’s not really difficult for you to turn your experience, skills and knowledge into a product. There are random businesses all over the place that [...]
World Internet Summit – Auckland 2009
The blog has been postless for a few days because I’ve been off at the World Internet Summit held in Auckland. It was a four day seminar with great speakers on all aspects of internet business and marketing. However I think it held a lot for bricks and mortar business owners as well. Not least [...]
Using free marketing techniques effectively
Before we start let’s be clear about one thing: There are no free marketing techniques. Every marketing technique that you will find takes either time or money. You might find people who claim a marketing technique is free but let’s not delude ourselves into thinking our time isn’t valuable too. In truth your time is [...]
Why low prices suck
Following a discussion today with Ben Young of bwagy fame I want to focus on price. How businesses price their products or services obviously has a large impact on how successful a business is. Allow me to share a few thoughts on the subject… Your price is too low! There aren’t many businesses that can’t [...]
Improving your marketing results
I’ve been thinking lately about how complex marketing is and how it’s almost impossible to really master it. So that left me with the question of “How much do you have to get right to see good results?” I said about 10% in a recent comment and I think that’s a fairly accurate number. Maybe [...]
Doesn’t being great count anymore?
A lot of business owners seem to get hung up to the fact that they’re really great at what they do. Now it’s not necessarily a bad thing… but you have to ask yourself whether it’s helping you grow your business. It’s good to be the best at what you do and every business owner [...]
Interview with Jim Donovan of En Avant fame
Craig: Hi Jim. Thanks for taking the time to answer a few questions for us. It really is appreciated to hear from someone with your business experience. Let’s start out with a little bit of background about that experience. Can you tell us why you first got into business and a summary of what you’ve [...]
Down with the sickness
Well I’ve spent the last 3 days in bed with a lovely cold and sore throat which has somewhat stifled my productivity. However – luckily for me – my head wasn’t affected by the icky cold so I was able to read… a lot. One of the books I polished off was “Hello – Michael [...]
7 things entrepreneurs do for fun
Being an entrepreneur is unlike any other profession… I don’t think we can even call it a profession… it’s just a way of life. So I thought I’d share my 7 things I do for fun and hope I’m not alone in this crazy, mixed-up entrepreneurial world I live in. Number #1 – Read a [...]
