There are various risk reversal options to improve your sales closing rate. The idea of risk reversal is to get the buyer over that last seed of doubt in their mind by taking on as much of the purchase risk as possible. The aim being the prospect has nothing to lose when trying your product. [...]
Posts under ‘Sales’
Customer testimonials – Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
Are these the most important skills in business?
When it comes down to it almost everyone has valuable skills. You know things that other people don’t. You’ve had experience that would take years for others to obtain. And it’s not really difficult for you to turn your experience, skills and knowledge into a product. There are random businesses all over the place that [...]
Make money from your marketing
The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return. It’s just like anything else you might invest in. If you buy an investment [...]
Increase your sales in just 12 hours
Both time and money are constantly scarce for business owners. I’ve been in business long enough to know this firsthand. But it’s a bit of a paradox… if you don’t commit time to marketing you won’t have more sales/money. I’ve been struggling with this problem ever since my first client. What are the critical actions [...]
Why advertise?
Advertising has one purpose… to make sales for your business. It doesn’t matter how many people remember your commercial. It doesn’t matter how many people can identify your brand. It only matters how many sales you get for every advertising dollar spent. Sure, some of these things might help you measure if your advertising is [...]
Interview with Jim Donovan of En Avant fame
Craig: Hi Jim. Thanks for taking the time to answer a few questions for us. It really is appreciated to hear from someone with your business experience. Let’s start out with a little bit of background about that experience. Can you tell us why you first got into business and a summary of what you’ve [...]
Down with the sickness
Well I’ve spent the last 3 days in bed with a lovely cold and sore throat which has somewhat stifled my productivity. However – luckily for me – my head wasn’t affected by the icky cold so I was able to read… a lot. One of the books I polished off was “Hello – Michael [...]
Prove it buddy!
I hate to break it to you but your prospects don’t trust you. Whenever they’re listening to you (if they are actually listening) they’re just waiting for a chance to yell “BS!” and go back to their lives. Because they know you’re trying to sell them something – it might even be something they want [...]
How to have $1 million in sales
The maths of reaching your million dollar sales goals is quite easy and closer to your grasp than you probably realise. All you need to do is create a loyal following. Some people call this a tribe (herd, followers, etc)… basically a bunch of people that are interested in what you have to say. But [...]
