When we talk about improving website conversion and sales we often get tied up in the numbers involved. “I have so many visitors and I only get this many sales” etc. It’s easy to focus in on these numbers and lose sight of the big picture. At the end of the day increasing your sales [...]
Posts under ‘Websites’
Increase Website Sales By Building Better Relationships
Increasing your website sales is all a matter of building better relationships online. Selling over the internet is one of the hardest ways to sell anything… simply because we don’t have that personal touch with the potential client. This is why we need to do our best to replicate an offline relationship when we’re operating [...]
How To Measure Website Performance
As the famous management guru Peter Drucker stated “What gets measured gets done.” Now why we are quite capable of measuring results and still not doing anything about them… measurement is the first step. The chances are if we’re not measuring then we’re not improving or at least not improving at the rate we could [...]
How to improve your website conversion rate
Your website conversion rate is critical to your website’s success. It also provides you with an amazing amount of leverage and makes every visitor you drive to your website more likely to buy. Yet in my experience this is one of the most poorly executed parts of websites and no-one seems to be explaining how [...]
Getting Visitors To Buy Right Now
The other day I was reading that procrastination is the one thing everyone in the world suffers from. It makes total sense when you think about it as well. While there are plenty of people who are fit, healthy, rich and enjoying wonderful relationships… all of them have suffered from procrastination in some aspect of [...]
Stop Your Website Visitors Being Fraidy Cats
Buying something online is usually a very scary experience. We’ve already had our visitors ask the question “Why should I trust you?” and now it’s time to make sure they follow through. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment. This is the [...]
Why Should I Believe You?
Selling online is the hardest way to sell. It’s not like selling face-to-face or even selling over the phone. You’re just another webpage on an internet filled with scams and dodgy people. Put simply… you don’t appear as a “real” person. The reality is anyone could be sitting there typing your blog posts or emails. [...]
Why No-One Else Cares About Your Business
I hate to break this to you but no one cares about your business. They don’t care how long you’ve been in business, they don’t care how many staff members you have and they certainly don’t care that you have 23 mouths to feed at home. They just don’t care. They’re only interested in themselves. [...]
Using Headlines To Grab Your Visitors’ Attention In 3 Seconds Or Less
Studies show that when a visitor arrives at your website you have between 3 and 7 seconds to grab their attention. Obviously this is a small window so you have to do everything in your power to ensure your visitor starts reading your content. This is achieved through a great headline. We’re all familiar with [...]
Business Owners: Tired of the web marketing bs you’ve been fed?
When I start working with a client my first job is to undo the current mess that passes for their website. I find time and time again that my new client has been led up the garden path by well meaning (mostly) advice that has little to do with making sales from their website. This [...]
