If you're looking to fail at email marketing here are 7 key guidelines:
- Make your subject line boring so no one opens it
- Don't include the recipient's name
- Make your email as impersonal and formal as possible
- Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn't show up properly in most email programs
- Ensure all your email is boring and uninteresting
- Don't build a relationship... remember your favourite mantra - get the money, get the money, get the money!
- And never EVER give away any value to your subscribers
By following these 7 easy rules I can guarantee that your prospects will cringe at the thought of opening any email from you. If you're really good they may even come up with clever little nicknames behind your back. Fingers crossed!
What you do next
If for some strange reason you'd like to build a relationship with your prospects that leads to sales you might want to do the opposite of all the rules above. To each their own I guess...
Oh and if you're not collecting the name and email address of visitors to your website you'll want to start right now. Aweber is the company recommended by most full-time internet marketers (before they upgrade to the thousand dollars a month system). They're inexpensive, have great support, tons of features and are easy to use since they guide you step-by-step through creating each new email list.
