A lot of businesses I see don’t have a position. Or, they have a position, but they don’t communicate it clearly to prospects.
Your positioning is your competitive advantage. It’s the reason your prospects should choose you over all other alternatives. But if you don’t tell anyone what it is then you’re wasting your time.
It’s no good just saying you have great customer service… doesn’t every business say that? And how many actually do in the end? If you want to be known for great customer service then give examples and explain what you do is so special and why your customers keep coming back.
If you want to be known for high quality then explain why your goods and services are of a higher quality and why it’s important to your prospect.
So have a think about what your business stands for and whether you’re communicating it clearly. Then, extra for experts, get someone who knows nothing about your business to look over your communications and see if they can identify your positioning.