It’s my birthday and I’ll discount if I want to!

Well it is my birthday and if you're arriving here on the 13th of January 2010 you might want to check out this link as an example of what I'm talking about:

[Offer is closed]

But what I want to talk about is putting a reason behind your marketing efforts. Many business owners market when they have nothing new to say and this reduces the responsiveness of your listeners. However if you make your marketing more exciting and about something more people will listen and respond.

Dan Kennedy - my favorite grumpy direct response marketer - first introduced me to the concept of making your marketing into an event. This means basing your marketing on more than just "I want to sell more stuff." Believe it or not your marketing should actually be enjoyable for your audience.

Enjoyable marketing... ?

Yes you heard me correctly. After all you want your visitors and clients to have an enjoyable time when they visit your business or buy from you... so why not enjoy your marketing as well? We live in an age of constant noise and marketers shouting at us louder and louder but all it takes is to step away from the norm to make your marketing efforts much more effective.

I talk a lot about putting personality into your marketing (and try to do it with everything I do as well) and that's the first step. The next is to make your marketing into an event. Believe it or not but your followers can actually look forward to hearing from you?

(Like you look forward to hearing from me... come on... you know it's true... I hope!)

How to tie your marketing to events

All you really need is a reason for your special offer (or your irresistible offer) and a bit of creativity when it comes to story. Your reason might be your birthday and wanting to celebrate (or be crazy) or a public holiday. The good thing about using something personal is it's unique to your business.

But you don't have to wait for your birthday... just be a little creative. It might be that your daughter just graduated college and you're a proud parent. Or maybe you want to go on holiday and need a little extra cash to afford it!

Why this works

Everyone likes a good deal... it's just human nature. How many times have you told someone "I bought it for X but it's normally Y..." a few I'll bet. And perhaps more importantly we want to spend money with people we like and enjoy dealing with.

So now I've spelled out all the reasons for my birthday promotion you can go and check it out:

[Offer is closed]

And  just because I've spilled the beans it doesn't mean you have to try and resist the temptation to buy. Inside the course you'll learn all the other tricks and techniques that will have your visitors eager to spend money with you. Marketing doesn't have to be a horrible experience... it should be fun for all involved!

What you do next

Think about what events you can base your marketing around and get to work. And if you want to see how to structure an offer then subscribe to my email list and learn how. As for the birthday offer it's now closed... at least until next year!