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How to improve your website conversion rate

Sep 10th, 2010
by Craig.

Your website conversion rate is critical to your website's success. It also provides you with an amazing amount of leverage and makes every visitor you drive to your website more likely to buy. Yet in my experience this is one of the most poorly executed parts of websites and no-one seems to be explaining how to do it properly.

Fun with maths

Here's a quick example of what a small increase in your website conversion rate can achieve:

100 visitors per day x 1% conversion = 1 sale or say $47 per day
100 visitors per day x 2% conversion = 2 sales or $94 per day

So over a year you'd have the following results:

1% conversion = 365 sales or $17,155
2% conversion = 730 sales or $34,310

And that's comes from making some one-off changes to your website. To look at it the other way you'd have to attract 200 visitors to your website per day to get the same sales figures. I don't know about you but that sounds like a lot of hard work to me!

What website conversion actually means

Website conversion is the experience your visitor receives that might make them want to become a purchase. Website visitors are very fickle creatures and if we don't capture and hold their attention then we're going to lose them to the next website. So you have to make your website captivating and worth hanging around on.

Most websites are boring and offer little value to the visitor. They talk all about the company without giving any compelling reasons to choose them over a competitor. If someone walked into your physical store would you start by saying to them “Our company was founded in 1957 and is the leading provider of blah blah blah?”

Then why do you do that with your website?

How to improve your website conversion rate

There are two main factors to get someone to buy online:

1. Desire
2. Trust

Increasing someone's desire

Many marketers and sales people think there job is to convince, cajole, persuade and harass people to buy from them. This is why selling has such a bad reputation and why many of us hate doing it. However I believe selling is all about giving the visitor what they want.

But first you have to figure out what exactly that is. What benefits you're offering your clients. Then you can clearly and succinctly explain to the visitor why buying from you will give them what they want.

Gaining your visitors' trust

The second big factor is trust and this is especially important when selling online. After all you're just a faceless website floating out there in cyberspace. How does the visitor know your business isn't being run by some Nigerian while he waits for a kind soul to help him unlock his uncle's $23 million fortune?

Ok so that may be a little extreme but most of the human race lives in fear of being ripped off. It's bad enough wondering if a product will live up to the promises when you buy face-to-face let alone over the internet. Therefore you have to do everything in your power to earn the visitors trust.

Why improving your website conversion rate is worth the effort

We've already done the math to show just how powerful this concept is but let's take it a step further. You probably have a website that's already receiving at least some traffic. So what if you could simply change the way your website communicates with those visitors and increase your sales overnight?

By making changes to the way your website converts visitors into clients you can get dramatic results in a very short space of time. When I work with clients we notice a decent bump in sales as soon as the new webpage is uploaded. And that's not even including all the other components of a successful website marketing system.

What you do next

So if you like money I suggest you look at your website with new eyes. Ask yourself if you can stir up more desire and create more trust with your visitors. Your website sales will thank you for it.

And if you'd like to learn more about how to make your website sell including detailed instructions on how to use my 6 Components of Selling system then check out my Automated Selling Machine course.

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Posted in: conversion, Sales, Websites.
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What’s Wrong With Your Web Marketing Strategy?

Sep 3rd, 2010
by Craig.

If we're being honest your web marketing strategy is probably flawed. In fact I would hazard a guess that you don't even have a web marketing strategy. Today I'd like to share why having a strategy will make your website more effective and your life a lot easier.

So why do you need a web marketing strategy?

Your website's goals will determine what your objective is and your strategy is how you're going to get there. Without either of these your website becomes like a rudderless boat that just goes any way the current will take it. Personally I love to highlight this point with a conversation from Alice in Wonderland:

Alice: Would you tell me, please, which way I ought to go from here?
The Cat: That depends a good deal on where you want to get to.
Alice: I don't much care where.
The Cat: Then it doesn't much matter which way you go.
Alice: ...so long as I get somewhere.
The Cat: Oh, you're sure to do that, if only you walk long enough.

The sad truth is that most of us start a website like Alice with a vague idea of where we want to go and no idea how to get there. First you need a set of clearly defined goals that display your outcome with some milestones along the way. Then you can start to design your web marketing strategy.

What is a web marketing strategy?

For me a web marketing strategy is a clear and concise 1 or 2 page document that answers 4 questions. You don't need a 50 page business plan as we all know this will go straight in the drawer to never be seen again. Your strategy should be in front of you every day so you can constantly refer to it and make sure you're on track.

Your strategy should be the perfect combination of rigid and flexible. This means that there are times when your strategy is working perfectly and you just have to keep executing it to see even more results. The idea is you don't get distracted by a million fabulous opportunities that come your way each day.

But you also need it to be flexible enough so when something isn't working you can try something else. This also means you can add new ideas into the strategy but only when you're sure they're not going to disrupt your core efforts. And for the record my experience says you should be trying different actions for 3 to 6 months before deciding that they don't work.

How to create your web marketing strategy

In my mind your web marketing strategy simply answers 4 big questions...

  1. Who is my ideal client?
  2. How will I amaze them?
  3. How will I turn website visitors into clients?
  4. How will I get traffic to my website?

And yes I've put them in that order for a reason. If you're not going to amaze your clients and create a unique experience for them then no amount of clever sales techniques or traffic generation will save your website. First you need something worth selling then you can worry about creating an irresistible offer and putting it in front of your target market

What you do next

Write out the 4 questions above and answer them for your business. If you find yourself asking some hard questions about your business then that's a good thing. By asking the hard questions we get clarity and this will lead to dramatic improvement in your results.

If you'd like to learn more about designing your web marketing strategy and how to make yourself stand out online (which is key) plus get a lot more clarity on the first 3 questions then check out my Automated Selling Machine course. If you're tired of having a lackluster website now is the time to do something about it as tomorrow your competition will be. It's your choice who wins.

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Posted in: Marketing foundations.
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Getting Visitors To Buy Right Now

Aug 27th, 2010
by Craig.

The other day I was reading that procrastination is the one thing everyone in the world suffers from. It makes total sense when you think about it as well. While there are plenty of people who are fit, healthy, rich and enjoying wonderful relationships... all of them have suffered from procrastination in some aspect of their lives.

I believe this makes procrastination the number one epidemic in the world. Because if we could cure procrastination then I’m sure we’d all be able to be fit, healthy, rich and enjoying wonderful relationships. If only we could get ourselves to do the things we need to do for success.

As Mark Twain so eloquently puts it… “Never put off till tomorrow, what you can do the day after tomorrow.”

While this is fascinating it’ll have to be an idea for another article because for now I want to look at...

How procrastination affects selling

Procrastination all comes down to our two friends pain and pleasure. We procrastinate in the moment because the perceived pain of doing a task is greater than the perceived pleasure we get from completing it. We procrastinate to avoid pain and gain pleasure... at least in our minds perception.

The same is true when we come to buy a product or service. All the pain associated with making a bad decision comes to the surface and we procrastinate. The trick is we need to give visitors a reason to do it right now rather than put it off till later.

You need a strong call to action

If you want someone to do something you need to create a strong call to action. Something that will move visitors over their procrastination hump so they take action in the moment. We need to avoid the all too common “I’ll think about it” even though everyone knows there’s nothing really left to think about.

Here are some quick ways to create a successful call to action:

Deadlines

A deadline simply means they have to take action by a particular date or time. If you remember back to your school days it was pretty easy to procrastinate on your assignments on a regular basis. That was until the deadline loomed and suddenly the pain of not finishing your assignment became a lot more painful than just getting it done.

Limited quantity

People hate to miss out on stuff. We love exclusivity and the significance it gives us. So if you’re selling something that’s only available in limited quantities you should let people know and increase their motivation to buy right now.

Special offers

Everyone loves a special or the chance of getting a great deal. How many times have people told you the sticker price and then what they really paid for it? And special offers don’t have to just be all about discounting... get creative with them.

Bonuses

If you can add a bonus for people that buy right away your sales will increase. Bonuses are like giving gifts with purchase and everyone loves presents. Some marketers even go as far to sell the bonuses rather than focusing on the actual product you’re receiving.

All of the above ideas can also be combined in various ways to increase your response. If you have a limited quantity of a product that’s on special and comes with a bonus but only if you buy before the deadline. Well I think you can see for yourself how powerful this can be!

What you do next

Simply go and add a clear call to action to all your offers. Remember to be creative but also make sure your offer is still clear. There’s nothing worse than losing the sale because you made your offer too complicated for anyone to understand.

And if you'd like to learn more about creating effective call to actions along with 9 other ways to increase your website sales then check out my Automated Selling Machine course. Or just do it next week when you have more time ;)

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Posted in: conversion, Marketing principles, Sales, Websites.
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Kiwis click on more online ads

Aug 23rd, 2010
by Craig.

Sarah from infolinks.com sent me over this exclusive report (I feel famous!) with some interesting statistics they've discovered. From a sample of 50 million impressions across 25,000 publishers they found that kiwis clicked their ads 36% more often than US residents. New Zealand being the country that had a highest click through rate than any of the other English speaking countries.

For those that don't know... infolinks are those contextual ads that you've probably seen when browsing websites. They take words from blog posts and other publishers and link them to relevant ads in their network. For example if I wrote "search engine optimization" in my blog post it might pop up a little ad for a search engine optimization firm when you hovered over it and then you could click through to their website.

Anyway... the breakdown of the different countries is as follows:

New Zealand Infolinks CTR graph

Now I find this interesting for a number of reasons. The obvious one is if you are a NZ content publisher you're going to make more money from having contextual advertising like infolinks on your website. This is because you are paid by the number of clicks you receive on the ads on your website.

But it's also interesting to ask the question why New Zealand has higher click through rates in the first place? I'm sure there's a bias because we're exposed to less ads of this type than the US and other countries with larger populations. However is that all it is... just because it's more unique here?

My other thought is that kiwis might be more trusting of advertising (and also inundated with less of it). That's why we're more willing to click and see what the advertiser has to say. I'd be interested to know whether Google Adwords would produce similar results for their ad network as well.

Ignoring my speculation the fact remains than kiwis are more likely to click on contextual ads that are relevant to what they're interested in. For whatever reason this may be a great way for you to reach the local market. Or if you have a lot of traffic this might be another revenue stream for your website as well.

Thanks to Sarah and the infolinks team for the exclusive and you can download the full report here (right click and "save target as...").

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Posted in: Uncategorized.

Stop Your Website Visitors Being Fraidy Cats

Aug 19th, 2010
by Craig.

Buying something online is usually a very scary experience. We've already had our visitors ask the question "Why should I trust you?" and now it's time to make sure they follow through. You'd be amazed at the strange things that go through a person's head when they're about to make a payment.

This is the moment of truth when people get to the payment page and start getting cold feet. They ask themselves questions like "Am I making the right decision?" ... "Do I really need this?" ... "Can I really trust this person?" ... "Is this the best price?" ... "What will other people think?" And the more doubt they have the more likely they are to walk away without purchasing.

So it's our job to make it feel like it's impossible for our visitor to make a mistake. This starts with building trust and is cemented in place by...

The magic of risk reversal

While risk reversal may sound fancy all it means is we make sure that we take all the risk. So when our visitor makes a purchase they have no chance of being ripped off, disappointed or losing their money. So here are two easy ways to do this...

Free trials

If you can somehow have your visitor sample your product before buying then you'll go a long way to closing the sale. This is why when we sell information we usually offer free resources before asking anyone to make a purchase. We give a free sample of the knowledge we have to share and show that there's even more in the paid products.

The most famous sales technique for this is known as the "puppy dog close." The example is when someone is trying to decide over buying a puppy for their home. If the salesperson is clever they'll say something like "take the puppy home right now, pay nothing and next week you can come in and either pay for the puppy or bring him back... whatever you decide."

Of course once they get the puppy home and it starts bonding with the family then the decision is made. The salesperson gets their sale, the family gets the puppy and everyone walks away happy.

Strong guarantees

Another way to reverse the risk is to offer an amazing guarantee. Most businesses are required to have guarantees or return policies by law but many never think of them as excellent sales points. If you're willing to go above and beyond with your guarantee and customer service then your business will flourish.

You can also effectively use your guarantee to show your complete confidence in your product or service. This means avoiding the boring "or your money back" promise and putting more pizzazz into it. How about a "double your money back" guarantee or "if you're unhappy I'll not only refund your money but hand you $50 cash on the spot!"

This way the visitor is presented with a win-win situation. They either love your product or service (and you're obviously confident about it) or they don't like it and get extra money back. Of course there may be some people that take advantage of you but at the end of the day the extra sales will more than make up for it.

What you do next

Decide how you can reverse the risk and create an incredible guarantee. If you can do some sort of free trial then do that as well as the more you can reverse the risk the more successful you'll be. Then talk about your free trial or amazing guarantee loudly and proudly... don't hide it away in the terms and conditions but make it a huge selling point of dealing with you.

If you'd like to learn more about how to use risk reversal plus my 6 Components of Selling and other important concepts of selling online then check out my Automated Selling Machine course.

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Posted in: conversion, Marketing principles, Sales, Websites.
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Why Should I Believe You?

Aug 13th, 2010
by Craig.

Selling online is the hardest way to sell. It's not like selling face-to-face or even selling over the phone. You're just another webpage on an internet filled with scams and dodgy people.

Put simply... you don't appear as a "real" person. The reality is anyone could be sitting there typing your blog posts or emails. You never know for sure if the website you're reading has solid information behind it or is just some junk to try and get your money.

This is why when you're selling online you need to focus heavily on overcoming the trust issues.

People buy from those they like and trust

The obvious first part of this is to be likeable. Hopefully you are likeable in real life and have friends and family who actually enjoy being around you. So work out how you can create the same kind of bond online.

Now I'm not saying you have to try to please everyone. It's actually more effective to have people either love or hate you rather than have everyone "like" you in a wishy-washy type of way. But you want to aim to be loved by your ideal target market.

Be a real person

I like to bring in stories from my real life into my blog and emails. This is so readers can bond with me by knowing more about my real life. Of course you have to be careful to stay on topic but as long as you're entertaining and fun most people are interested in your life as well.

You should also put your real name on the website along with a real address. Put a photo of yourself and use any chance you get to appear on audio or video. All these things let website visitors build up a picture of the real person behind the website.

Use convincing testimonials from amazed clients

Most website owners have caught on to the fact of testimonials. However most also use them poorly (and I must say I'm weak in this area too). It's easy for anyone to type out a few lines of text, chuck a name on it and pretend it's a testimonial.

However if you add a photo, audio or video suddenly the testimonial becomes a lot more believable. You can also make testimonials interesting reading by sprinkling them throughout your website rather than relegating them to some back page no-one visits. Little things like this can make a big difference online.

The benefits of social proof

Testimonials are just one way of providing social proof. We know that people are much more likely to trust you if they know that other people have already bought for you. So it's our job to work out how to communicate this clearly.

If you have thousands of satisfied clients then let website visitors know. If you have a huge list of email subscribers people are much more likely to join. If you've won awards or got media attention then scream it loudly from your website.

What you do next

Try to look at your website as an outsider and see how they'd feel about your website if they came across it randomly on the internet. This should open your eyes to how you can make improvements and I've given you plenty of ideas above on how to improve your trust factor. The easiest way is to add testimonials and other forms of social proof that you might even have ready to go already.

If you'd like to learn more about increasing your website sales by improving your trust factor plus my 6 Components of Selling and other important concepts of selling online then check out my Automated Selling Machine course.

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Posted in: conversion, Influence, Marketing foundations, Marketing principles, Websites.
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Crafting Your Irresistible Offer

Aug 6th, 2010
by Craig.

Nothing gets sold without someone making an offer. Maybe the offer is just a product sitting on the shelf with a price tag on it but this is still an offer. It simply means I'll exchange the value of this product or service for a certain monetary value.

However there are many different levels of offers ranging from strong to weak. We might consider the product just sitting on the shelf to be a weak offer. A strong offer is usually one where the value you get from the product is worth a lot more than the price.

For example say I designed this wonderful internet business in a box that was set up completely for you as soon as you bought it. So basically the business ran completely without you and just deposited thousands of dollars into your bank account. That could be considered an irresistible offer whether it was sold for $50, $100 or even $2000 dollars if it was going to return more money to you with no effort on your part.

So let's talk about how to craft an irresistible offer...

Stack the value

As in the example above you want to stack the value as much as possible in favor of the client. Now this doesn't mean you have to lose money on the sale because we're talking about perceived value here. This means it's all about the value in the eyes of the consumer... not necessarily what it cost you to produce it.

I could sell my internet business system above for $2000 but maybe it only cost me $100 to create each one. This means I make a lot of profit but the client is still over the moon as they make even more money from my product. The perceived value in their eyes is well over the $100 or even $2000 mark.

The more you give... the more you get

If you turn your focus away from how much profit you can make and instead ask yourself how much more value you can deliver to the client then you're probably on the right track. Providing you offer a lot of value there will always be plenty of people out there prepared to pay for it.

Most people focus on the wrong side of this equation first... themselves. They ask themselves how they can make the most amount of money without much concern for the client. But I firmly believe that if you change your focus to deliver as much value as possible your business will create remarkable results for both your clients and you.

Play with your pricing

Many business owners have hang ups about price and the way they charge. Whether it's negative beliefs about what their products are worth or a mistaken belief that people won't pay premium prices they're both hurting your business. The only way you know for sure what the market will pay is by creating offers and putting them out there.

The might mean creating a premium level of your service that has lots of additional extras. It might mean charging higher prices but offering a payment plan. There are many ways to play with your pricing that are win-win for you and your clients.

Make them an offer they can't refuse

At the end of the day your goal is to make clients an offer they can't refuse. The benefits they'll receive must be so incredible that they completely overpower the price and any other objections your clients might have. An offer that makes them say to themselves "I'd have to be crazy to not buy this!"

When you achieve this you'll have a truly irresistible offer and your sales will reflect it.

What you do next

I would start by discovering your best selling product. Then simply look at what we've talked about and see how you can create an offer around it. The next step is easy... promote it and see what happens.

If you'd like to learn more about crafting offers plus my 6 Components of Selling and other important concepts to increase your website sales then check out my Automated Selling Machine course.

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Posted in: conversion, Marketing foundations, Sales.
Tagged: · · ·

Why No-One Else Cares About Your Business

Jul 29th, 2010
by Craig.

I hate to break this to you but no one cares about your business. They don't care how long you've been in business, they don't care how many staff members you have and they certainly don't care that you have 23 mouths to feed at home. They just don't care.

They're only interested in themselves. I don't mean this in a selfish way... this is just how we're wired. We are trained to look after our own interests first and foremost because - let's face it - no-one else is going to.

So when people visit your website they're constantly asking themselves one question: "What's in it for me?" As is commonly said in marketing circles the clients favorite radio station is WIIFM. This means you have to always be answering this question in your website visitor's mind.

All they really care about is the results your business can provide for them. So make sure you're always focusing on their needs and wants... not your own. If you satisfy the visitor's needs and wants then you can worry about your own after that.

It's all about benefits

A lot of people talk in terms of features of a product... rather than benefits. A common marketing example is the person who goes to the hardware store to buy a drill. They're not there to buy a drill so they can still it on a table and have it look pretty... they want to have a hole.

The features of the drill obviously support this result but they need to be converted into benefits so the buyer understands why that feature is important. A great example is how Apple marketed their iPod. They didn't worry too much about how many gigabytes it had... they simple said "1000 songs in your pocket" which explained a benefit in terms everyone could understand.

Focus on the result

In this way you need to focus on the results your product or service provides your clients. You need them to picture that result in their mind and how much better it'll make their lives. When they start to visualize the benefits they're going to receive you're halfway to making the sale.

To make this more powerful you also need to add emotion into the mix. While we may think we're very logical purchasers the truth is we buy on emotion and then justify with logic. This means we buy stuff based on how the product and result it gives us will make us feel.

Quick copywriting cheat

Another quick tip I have for you to improve your website copywriting is to make sure you use the word "you" a lot. This means you're talking directly to the person reading and not spending too much time talking about yourself. So have a look through your website and see if you're using "you" over "I" or "we."

What you do next

Go and read your website now from the perspective of a potential client. Is the copywriting focused on the benefits it's giving you? Are you talking in terms of what the visitor wants or is it all about your business?

It's the things like this that may seem insignificant that can really make a big difference when combined together. And the best part is you don't have to be a master copywriter to start using them.

If you'd like to learn more about discovering the benefits your product or service offers plus all the other components that will get your website selling then check out my Automated Selling Machine course.

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Posted in: conversion, Influence, Marketing foundations, Marketing principles, Sales, Websites.
Tagged: · · · ·

Using Headlines To Grab Your Visitors’ Attention In 3 Seconds Or Less

Jul 22nd, 2010
by Craig.

Studies show that when a visitor arrives at your website you have between 3 and 7 seconds to grab their attention. Obviously this is a small window so you have to do everything in your power to ensure your visitor starts reading your content. This is achieved through a great headline.

We’re all familiar with headlines as we see them in newspapers and magazines on a daily basis. No-one opens a newspaper and reads the entire thing from page one to the end. They skim the headlines and see what’s of interest to them.

It’s the same with your website. People are browsing around the internet and are looking for clues that your website is worth spending time on. You can provide this clue by using an attention grabbing headline that makes them want to read more.

Common mistakes

The first mistake I see with most websites is not having a headline at all. You need to ensure you have a headline that stands out by using an eye-catching color and bigger size. Your headline needs to draw the readers’ eye to it immediately.

Next is the common “Welcome to…” statement that people use. Here you are using precious words to communicate something of little interest to your visitor. First they want to see if you have anything of value to offer.

Last but not least is making the headline all about your business. I hate to break this to you but your visitors don’t care about your business. They only care about what you can do for them which we’ll talk more about in a second.

So let’s take a look at some ways to improve your headlines.

Headline tips

The first tip is to learn from the professionals. Magazine publishers are experts at creating headlines that sell their magazines. So next time you’re in the supermarket have a browse of the magazine rack and see what headlines you might be able to use for your website.

As we talked about above you should try to explain the major benefit of visiting your website in the headline. This might be the main benefit people get from doing business from you but remember it has to be unique and grab attention. “We fix your plumbing problems” may be a benefit… but it doesn’t exactly make me desperate to know more.

A simple formula to use is the “Who Else Wants To…” approach. All you have to do is add your major benefit to the end. For example my headline might be “Who Else Wants To Increase Their Website Sales Without Needing More Traffic?”

What you do next

Headlines don’t have to be complicated and you’re better to have something rather than nothing. So come up with a few headlines right now and then choose one to put on your website. Make sure it’s bold and eye-catching as well and you’ve taken a big step forward to retaining visitors on your website.

Of course once you attract their attention you need to be able to back it up. Your first paragraph should carry on from the headline and explain more of the benefits they'll receive from your business. Once they understand the benefits you can start to move into why they should choose you over all other competitors.

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Posted in: conversion, Marketing foundations, Marketing principles, Websites.
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What is an information business?

Jun 15th, 2010
by Craig.

Starting an information business online is not very hard at all. But before we start you may have a few questions like:

  1. What is an information business? And then...
  2. How do I add this to my current business?

So here's some quick answers...

What is an information business?

An information business (or information marketing) is exactly like it sounds. It's the process of selling information to other people.

However rather than spy secrets or anything involving the CIA we're talking about taking your accumulated knowledge, wisdom and experience and then selling it (in our case over the internet). This could be knowledge from your profession, your business or even a hobby or sport your enjoy. You'd be amazed at just how valuable your information can be to other people.

How do I add this to my current business?

If you're an author, speaker, coach, trainer or consultant then you already deal in selling information. All we're talking about is packaging it up in a way where you don't have to be there to deliver it every time. Basically adding a passive (or semi-passive) income source to your current business.

For others you might not even realize quite how valuable your information is to other people. There are people selling information about obvious subjects like personal development, health, weight loss, building wealth, real estate, relationships and dating to name but a few. People like Tony Robbins and Robert Kiyosaki are well known information marketers for most of us.

But there are also information businesses selling products about improving your golf game, programming a PID controller microchip (talk about niche), how to build a chicken coup and even those helping others get better at computer games. Yes... there is hope for all those computer gamers out there! But the sky is the limit when it comes to what kind of information people will invest in.

Starting an information business is now easy

You'll be amazed when you realize just how easy (and cheap) it is to start an information business. In fact you can now get a website up selling your products for under $50 per month if my rough maths serve me well. And that's just to buy your webhosting, domain name and an email autoresponder service. Creating the products you'll sell can actually be done for free in most cases (not including the years you've taken to accumulate the knowledge).

But this isn't to say it's a walk in the park... you should still treat it like a real business that requires marketing. "If you build it they will come" certainly doesn't work for a website and it won't work for your information business. However website traffic doesn't have to be difficult if you understand the real truth behind it that most people miss completely.

Why should I bother starting an information business?

The benefits of selling information are quite mind blowing and everyone I share this with is amazed with the possibilities. I did a workshop on this stuff and the participants all gave great feedback. I've created a short video from my presentation notes that you can watch here to get the full picture.

But as a teaser you should know that delivering your product costs your very little so information products are very cheap to produce. And the price on your information should represent the value you deliver. So if you deliver incredible value to a person's life you end up getting paid very well indeed.

What you do next

To learn more about the full value of your information and what starting an information business can mean to your income...

Watch the full video here

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Posted in: Business models, Products.
Tagged: · · · · · · ·

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