Deciding on your target market is probably the most important decision you will make for your business. The problem is most businesses make this decision last and it can be a major reason for their failure. Selecting the right target market will make all the difference in your business’ success. The wrong way to find [...]
Posts Tagged ‘clients’
Why low prices suck
Following a discussion today with Ben Young of bwagy fame I want to focus on price. How businesses price their products or services obviously has a large impact on how successful a business is. Allow me to share a few thoughts on the subject… Your price is too low! There aren’t many businesses that can’t [...]
The 3 circle marketing system
Running a business can be a complicated and scary process. Business owners are constantly worried about dropping the ball and making mistakes. That’s why the use of a simple model can help simplify our business and marketing efforts. What is marketing? First – to clarify – marketing is everything. It is the unique experience that [...]
How to increase sales… fast!
Imagine a pool of people that need your product. They’ve stuck their hands up and said “Yes! I want that.” They’ve even proven that they have the money to spend. Oh… and they trust you to deliver on your promises. Think this pool is impossible to find? Think again… and the pool might be sitting [...]
How to have $1 million in sales
The maths of reaching your million dollar sales goals is quite easy and closer to your grasp than you probably realise. All you need to do is create a loyal following. Some people call this a tribe (herd, followers, etc)… basically a bunch of people that are interested in what you have to say. But [...]
