Helping business owners turn more website visitors into loyal clients
Choosing a business model is hard… and a lot more important than most business owners believe. It’s also a major reason why most businesses don’t make much money - or if they do - still have poor cash flow. A lot of this can be avoided before the business is even officially launched.
Retail is an [...]
When deciding on your marketing positioning strategy there really isn’t any decision to make.
Because whatever business you’re in you want to be seen as the expert. The authority in the market. The person everyone else looks to for answers.
But what’s that I hear you say? (well it was either you or the voices in my [...]
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow.
Seth was talking about how marketing is not an afterthought… but an integral part of product design. Now [...]
The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return.
It’s just like anything else you might invest in. If you buy an investment property [...]
Following a discussion today with Ben Young of bwagy fame I want to focus on price. How businesses price their products or services obviously has a large impact on how successful a business is. Allow me to share a few thoughts on the subject…
Your price is too low!
There aren’t many businesses that can’t raise their [...]
Today I want to follow up on my post about the Unique Selling Proposition or Unique Sales Promise as I prefer to call it. I think the concept of being unique needs a little more attention as it can sound a bit scary.
Being the best in the world
First off, you don’t have to be unique [...]
A lot of businesses I see don’t have a position. Or, they have a position, but they don’t communicate it clearly to prospects.
Your positioning is your competitive advantage. It’s the reason your prospects should choose you over all other alternatives. But if you don’t tell anyone what it is then you’re wasting your time.
It’s no [...]
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