Buying something online is usually a very scary experience. We’ve already had our visitors ask the question “Why should I trust you?” and now it’s time to make sure they follow through. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment.
This video was embedded [...]
Posts Tagged ‘competitive difference’
Stop Your Website Visitors Being Fraidy Cats
7 tips to improve website conversion today
Unfortunately most business owners don’t look at how to improve website conversion. They are sucked into the vicious cycle of getting more website traffic and forget all about the visitors they already attract. This post is designed to give you 7 quick ways to improve the way your website converts visitors into clients.
Tip #1 - [...]
It’s my birthday and I’ll discount if I want to!
Well it is my birthday and if you’re arriving here on the 13th of January 2010 you might want to check out this link as an example of what I’m talking about:
[Offer is closed]
But what I want to talk about is putting a reason behind your marketing efforts. Many business owners market when they have [...]
Customer testimonials - Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that?
That’s why customer testimonials and other proof elements are so important in marketing.
Increase your believability
When marketing your [...]
How to start your own business
There’s a lot of advice floating around on how to start your own business. Unfortunately a lot of it is misleading and will cost you a lot of time and money. There is - after all - a good reason why most businesses fail.
The biggest problem I see is a new business owner who is [...]
Unique marketing ideas don’t work…
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow.
Seth was talking about how marketing is not an afterthought… but an integral part of product design. Now [...]
Make money from your marketing
The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return.
It’s just like anything else you might invest in. If you buy an investment property [...]
What does being unique mean to you?
Today I want to follow up on my post about the Unique Selling Proposition or Unique Sales Promise as I prefer to call it. I think the concept of being unique needs a little more attention as it can sound a bit scary.
Being the best in the world
First off, you don’t have to be unique [...]
Have a position
A lot of businesses I see don’t have a position. Or, they have a position, but they don’t communicate it clearly to prospects.
Your positioning is your competitive advantage. It’s the reason your prospects should choose you over all other alternatives. But if you don’t tell anyone what it is then you’re wasting your time.
It’s no [...]
