When we talk about improving website conversion and sales we often get tied up in the numbers involved. “I have so many visitors and I only get this many sales” etc. It’s easy to focus in on these numbers and lose sight of the big picture. At the end of the day increasing your sales [...]
Posts Tagged ‘competitive difference’
Increase Website Sales By Building Better Relationships
Increasing your website sales is all a matter of building better relationships online. Selling over the internet is one of the hardest ways to sell anything… simply because we don’t have that personal touch with the potential client. This is why we need to do our best to replicate an offline relationship when we’re operating [...]
Stop Your Website Visitors Being Fraidy Cats
Buying something online is usually a very scary experience. We’ve already had our visitors ask the question “Why should I trust you?” and now it’s time to make sure they follow through. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment. This is the [...]
7 tips to improve website conversion today
Unfortunately most business owners don’t look at how to improve website conversion. They are sucked into the vicious cycle of getting more website traffic and forget all about the visitors they already attract. This post is designed to give you 7 quick ways to improve the way your website converts visitors into clients. Tip #1 [...]
It’s my birthday and I’ll discount if I want to!
Well it is my birthday and if you’re arriving here on the 13th of January 2010 you might want to check out this link as an example of what I’m talking about: [Offer is closed] But what I want to talk about is putting a reason behind your marketing efforts. Many business owners market when [...]
Customer testimonials – Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
How to start your own business
There’s a lot of advice floating around on how to start your own business. Unfortunately a lot of it is misleading and will cost you a lot of time and money. There is – after all – a good reason why most businesses fail. The biggest problem I see is a new business owner who [...]
Unique marketing ideas don’t work…
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow. Seth was talking about how marketing is not an afterthought… but an integral part of product design. [...]
Make money from your marketing
The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return. It’s just like anything else you might invest in. If you buy an investment [...]
