Today I want to follow up on my post about the Unique Selling Proposition or Unique Sales Promise as I prefer to call it. I think the concept of being unique needs a little more attention as it can sound a bit scary. Being the best in the world First off, you don’t have to [...]
Posts Tagged ‘competitive difference’
Have a position
A lot of businesses I see don’t have a position. Or, they have a position, but they don’t communicate it clearly to prospects. Your positioning is your competitive advantage. It’s the reason your prospects should choose you over all other alternatives. But if you don’t tell anyone what it is then you’re wasting your time. [...]
