I hate how most people do email “newsletters.” They suck for the readers as they don’t provide value… and they don’t make any sales so they suck for the business as well. Today I want to give you some quick tips on making your emails work.
Here’s a quick email I had someone send out to [...]
Posts Tagged ‘effective marketing’
How to write an effective email (with example)
7 tips to improve website conversion today
Unfortunately most business owners don’t look at how to improve website conversion. They are sucked into the vicious cycle of getting more website traffic and forget all about the visitors they already attract. This post is designed to give you 7 quick ways to improve the way your website converts visitors into clients.
Tip #1 - [...]
How to Increase Traffic to Your Website - 4 Common Mistakes to Avoid
As a business owner you definitely want to learn how to increase traffic to your website. However there is a big difference between knowing a web marketing strategy and putting it into use. This article is all about the lies that propagate the web marketing landscape and how you can avoid getting burnt.
There are a [...]
It’s my birthday and I’ll discount if I want to!
Well it is my birthday and if you’re arriving here on the 13th of January 2010 you might want to check out this link as an example of what I’m talking about:
[Offer is closed]
But what I want to talk about is putting a reason behind your marketing efforts. Many business owners market when they have [...]
Customer testimonials - Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that?
That’s why customer testimonials and other proof elements are so important in marketing.
Increase your believability
When marketing your [...]
How to write great headlines
Great headlines are the key to getting attention. While the definition of a headline differs between media you really need to know what they are and how to use them effectively.
What does a headline do?
The job of a headline is simple. It gets people to listen to your message… that’s it. You want to grab [...]
Make money from your marketing
The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return.
It’s just like anything else you might invest in. If you buy an investment property [...]
Effective marketing means more sales
Effective marketing is a different way to look at marketing. Because I believe marketing is a word that is thrown around too casually these days. Marketing consultants, experts and gurus seem to spring up from everywhere claiming to be the best.
The problem is they can’t measure their results. It’s easy to claim you’re the best [...]
