I hate how most people do email “newsletters.” They suck for the readers as they don’t provide value… and they don’t make any sales so they suck for the business as well. Today I want to give you some quick tips on making your emails work. Here’s a quick email I had someone send out [...]
Posts Tagged ‘email marketing’
How most email marketing is mucked up
If your business operates online you probably realize the power of email marketing. However the very way you use it can be reducing your results significantly. And the biggest problem is this is the way the “experts” tell you to do it as well. If you’re like most companies you send out email with pretty [...]
Email marketing – 7 easy ways to guarantee failure
If you’re looking to fail at email marketing here are 7 key guidelines: Make your subject line boring so no one opens it Don’t include the recipient’s name Make your email as impersonal and formal as possible Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn’t [...]
