If your business operates online you probably realize the power of email marketing. However the very way you use it can be reducing your results significantly. And the biggest problem is this is the way the “experts” tell you to do it as well.
If you’re like most companies you send out email with pretty formatting [...]
Posts Tagged ‘follow up’
How most email marketing is mucked up
Email marketing - 7 easy ways to guarantee failure
If you’re looking to fail at email marketing here are 7 key guidelines:
Make your subject line boring so no one opens it
Don’t include the recipient’s name
Make your email as impersonal and formal as possible
Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn’t show up properly in [...]
How the personal touch received 37.5% response
What you might consider a good response rate to your marketing varies greatly but today I’m going to share with you a method that achieved 37.5% response on cold prospects… which is great by any standards.
The personal letter approach
Writing a personal letter to your target clients can be a very effective way to obtain clients [...]
What does your website do?
Your website needs to have an objective if you want it to be successful. It needs a reason for being… and that reason is - as I’ve said before - to make sales.
Now if you’re browsing my website you might be able to work out it’s objective… since almost everything points you in that direction. [...]
A blatant sales pitch that improves your website
I’ve decided to take on a few more clients so I wrote up a nice sales letter about how I can help your website. However, I believe the best way to sell stuff is to give you results in advance… so I think my sales pitch will actually help you.
By reading it you’ll learn:
Why most [...]
The power of follow up
Your clients and prospects are busy people… just like you. They have endless distractions during the day and unfortunately, many of them are going to forget all about you. That’s why you need to have a simple system to collect prospect’s contact details when they get in touch or visit your store. Then all you [...]
