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Posts Tagged ‘free trials’

Stop Your Website Visitors Being Fraidy Cats

Buying something online is usually a very scary experience. We’ve already had our visitors ask the question “Why should I trust you?” and now it’s time to make sure they follow through. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment. This is the [...]

Risk reversal options to increase sales

There are various risk reversal options to improve your sales closing rate. The idea of risk reversal is to get the buyer over that last seed of doubt in their mind by taking on as much of the purchase risk as possible. The aim being the prospect has nothing to lose when trying your product. [...]

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