First off I should probably mention if you own a webstore – which is basically a catalog type website listing heaps of products with a shopping cart – then you’re probably not selling as much as you could be. It seems to me that this is the most difficult way to sell online for the [...]
Posts Tagged ‘lead capture’
Pretty (ish) website and new article for you
I’ve been hard at work on my new website and I’ve started writing articles that should be interesting for you. So here’s one on improving your website conversion rate to get started. Why am I creating this other website when I have the blog? I’m glad you asked since there’s an important website lesson in [...]
What does your website really do?
I was explaining this concept to a client yesterday and thought I’d share it with you. I honestly believe if more business owners approached their website this way they’d all be making a lot more sales. It starts with the big question… What is the purpose of your website? This may sound obvious… and the [...]
Effective marketing means more sales
Effective marketing is a different way to look at marketing. Because I believe marketing is a word that is thrown around too casually these days. Marketing consultants, experts and gurus seem to spring up from everywhere claiming to be the best. The problem is they can’t measure their results. It’s easy to claim you’re the [...]
The 3 circle marketing system
Running a business can be a complicated and scary process. Business owners are constantly worried about dropping the ball and making mistakes. That’s why the use of a simple model can help simplify our business and marketing efforts. What is marketing? First – to clarify – marketing is everything. It is the unique experience that [...]
The power of follow up
Your clients and prospects are busy people… just like you. They have endless distractions during the day and unfortunately, many of them are going to forget all about you. That’s why you need to have a simple system to collect prospect’s contact details when they get in touch or visit your store. Then all you [...]
