If your business operates online you probably realize the power of email marketing. However the very way you use it can be reducing your results significantly. And the biggest problem is this is the way the “experts” tell you to do it as well. If you’re like most companies you send out email with pretty [...]
Posts Tagged ‘leads’
What does your website really do?
I was explaining this concept to a client yesterday and thought I’d share it with you. I honestly believe if more business owners approached their website this way they’d all be making a lot more sales. It starts with the big question… What is the purpose of your website? This may sound obvious… and the [...]
The 3 circle marketing system
Running a business can be a complicated and scary process. Business owners are constantly worried about dropping the ball and making mistakes. That’s why the use of a simple model can help simplify our business and marketing efforts. What is marketing? First – to clarify – marketing is everything. It is the unique experience that [...]
What does your website do?
Your website needs to have an objective if you want it to be successful. It needs a reason for being… and that reason is – as I’ve said before – to make sales. Now if you’re browsing my website you might be able to work out it’s objective… since almost everything points you in that [...]
