The other day I was reading that procrastination is the one thing everyone in the world suffers from. It makes total sense when you think about it as well. While there are plenty of people who are fit, healthy, rich and enjoying wonderful relationships… all of them have suffered from procrastination in some aspect of [...]
Posts Tagged ‘Marketing principles’
Stop Your Website Visitors Being Fraidy Cats
Buying something online is usually a very scary experience. We’ve already had our visitors ask the question “Why should I trust you?” and now it’s time to make sure they follow through. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment.
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Why Should I Believe You?
Selling online is the hardest way to sell. It’s not like selling face-to-face or even selling over the phone. You’re just another webpage on an internet filled with scams and dodgy people.
Put simply… you don’t appear as a “real” person. The reality is anyone could be sitting there typing your blog posts or emails. You [...]
Using Headlines To Grab Your Visitors’ Attention In 3 Seconds Or Less
Studies show that when a visitor arrives at your website you have between 3 and 7 seconds to grab their attention. Obviously this is a small window so you have to do everything in your power to ensure your visitor starts reading your content. This is achieved through a great headline.
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Business Owners: Tired of the web marketing bs you’ve been fed?
When I start working with a client my first job is to undo the current mess that passes for their website. I find time and time again that my new client has been led up the garden path by well meaning (mostly) advice that has little to do with making sales from their website. This [...]
How to increase your webstore sales
First off I should probably mention if you own a webstore - which is basically a catalog type website listing heaps of products with a shopping cart - then you’re probably not selling as much as you could be. It seems to me that this is the most difficult way to sell online for the [...]
How to increase website sales
If you ask a web designer how to increase website sales you’ll probably be met with a blank look. In the worst case scenario they might start talking about redesigning your website to match current online trends or current design principles. The problem with this is… web design doesn’t sell anything.
It’s hard for business owners [...]
How most email marketing is mucked up
If your business operates online you probably realize the power of email marketing. However the very way you use it can be reducing your results significantly. And the biggest problem is this is the way the “experts” tell you to do it as well.
If you’re like most companies you send out email with pretty formatting [...]
Why Your Website Sales Suck Video
Because I’m all fancy and technical I managed to make a video entitled - can you guess? - Why Your Website Sales Suck. It basically steps through what I believe are the key areas to make your website successful and introduces a system for getting results. More videos are planned as well so let me [...]
