If you ask a web designer how to increase website sales you’ll probably be met with a blank look. In the worst case scenario they might start talking about redesigning your website to match current online trends or current design principles. The problem with this is… web design doesn’t sell anything. It’s hard for business [...]
Posts Tagged ‘Marketing principles’
How most email marketing is mucked up
If your business operates online you probably realize the power of email marketing. However the very way you use it can be reducing your results significantly. And the biggest problem is this is the way the “experts” tell you to do it as well. If you’re like most companies you send out email with pretty [...]
Why Your Website Sales Suck Video
Because I’m all fancy and technical I managed to make a video entitled – can you guess? – Why Your Website Sales Suck. It basically steps through what I believe are the key areas to make your website successful and introduces a system for getting results. More videos are planned as well so let me [...]
It’s my birthday and I’ll discount if I want to!
Well it is my birthday and if you’re arriving here on the 13th of January 2010 you might want to check out this link as an example of what I’m talking about: [Offer is closed] But what I want to talk about is putting a reason behind your marketing efforts. Many business owners market when [...]
Pretty (ish) website and new article for you
I’ve been hard at work on my new website and I’ve started writing articles that should be interesting for you. So here’s one on improving your website conversion rate to get started. Why am I creating this other website when I have the blog? I’m glad you asked since there’s an important website lesson in [...]
What does your website really do?
I was explaining this concept to a client yesterday and thought I’d share it with you. I honestly believe if more business owners approached their website this way they’d all be making a lot more sales. It starts with the big question… What is the purpose of your website? This may sound obvious… and the [...]
7 Ways To Increase Your Website Sales… Without Adding Traffic
Quick post today… I just wanted to let people know I’ve recorded an audio session on 7 Ways To Increase Your Website Sales Without Adding Traffic (hard to guess the title wasn’t it?) and it’s now available to subscribers. So go to the Web Marketing Outlaw homepage to find out more and grab the audio. [...]
Choosing a business model that actually makes money
Choosing a business model is hard… and a lot more important than most business owners believe. It’s also a major reason why most businesses don’t make much money – or if they do – still have poor cash flow. A lot of this can be avoided before the business is even officially launched. Retail is [...]
Marketing positioning: Be seen as the expert and authority
When deciding on your marketing positioning strategy there really isn’t any decision to make. Because whatever business you’re in you want to be seen as the expert. The authority in the market. The person everyone else looks to for answers. But what’s that I hear you say? (well it was either you or the voices [...]
