Choosing a business model is hard… and a lot more important than most business owners believe. It’s also a major reason why most businesses don’t make much money – or if they do – still have poor cash flow. A lot of this can be avoided before the business is even officially launched. Retail is [...]
Posts Tagged ‘Marketing principles’
Marketing positioning: Be seen as the expert and authority
When deciding on your marketing positioning strategy there really isn’t any decision to make. Because whatever business you’re in you want to be seen as the expert. The authority in the market. The person everyone else looks to for answers. But what’s that I hear you say? (well it was either you or the voices [...]
Customer testimonials – Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
How to write great headlines
Great headlines are the key to getting attention. While the definition of a headline differs between media you really need to know what they are and how to use them effectively. What does a headline do? The job of a headline is simple. It gets people to listen to your message… that’s it. You want [...]
Email marketing – 7 easy ways to guarantee failure
If you’re looking to fail at email marketing here are 7 key guidelines: Make your subject line boring so no one opens it Don’t include the recipient’s name Make your email as impersonal and formal as possible Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn’t [...]
Unique marketing ideas don’t work…
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow. Seth was talking about how marketing is not an afterthought… but an integral part of product design. [...]
Marketing for small business – Avoid these mistakes
Most marketing for small business is a complete disaster. It simply doesn’t make any money and if you’re a small business owner then you know you can’t afford to lose money. Which is why many small businesses fail… they don’t achieve the marketing results they need. That’s why small business owners have to become marketing [...]
Are these the most important skills in business?
When it comes down to it almost everyone has valuable skills. You know things that other people don’t. You’ve had experience that would take years for others to obtain. And it’s not really difficult for you to turn your experience, skills and knowledge into a product. There are random businesses all over the place that [...]
