Because I’m all fancy and technical I managed to make a video entitled - can you guess? - Why Your Website Sales Suck. It basically steps through what I believe are the key areas to make your website successful and introduces a system for getting results. More videos are planned as well so let me [...]
Posts Tagged ‘marketing’
It’s my birthday and I’ll discount if I want to!
Well it is my birthday and if you’re arriving here on the 13th of January 2010 you might want to check out this link as an example of what I’m talking about:
[Offer is closed]
But what I want to talk about is putting a reason behind your marketing efforts. Many business owners market when they have [...]
How to start your own business
There’s a lot of advice floating around on how to start your own business. Unfortunately a lot of it is misleading and will cost you a lot of time and money. There is - after all - a good reason why most businesses fail.
The biggest problem I see is a new business owner who is [...]
Email marketing - 7 easy ways to guarantee failure
If you’re looking to fail at email marketing here are 7 key guidelines:
Make your subject line boring so no one opens it
Don’t include the recipient’s name
Make your email as impersonal and formal as possible
Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn’t show up properly in [...]
Recession busting idea #384 - Sell garbage… literally!
One of the huge lies spread about the recession is that no one is buying anymore. Well, maybe I’ll believe it if you’ve had literally no customers walk through your door recently. And in that case, I urge you to leave the South
Pole for a more convenient location.
The truth is… people are buying! If you’re [...]
Are these the most important skills in business?
When it comes down to it almost everyone has valuable skills. You know things that other people don’t. You’ve had experience that would take years for others to obtain.
And it’s not really difficult for you to turn your experience, skills and knowledge into a product. There are random businesses all over the place that I [...]
Increase your sales in just 12 hours
Both time and money are constantly scarce for business owners. I’ve been in business long enough to know this firsthand. But it’s a bit of a paradox… if you don’t commit time to marketing you won’t have more sales/money.
I’ve been struggling with this problem ever since my first client. What are the critical actions that [...]
Why low prices suck
Following a discussion today with Ben Young of bwagy fame I want to focus on price. How businesses price their products or services obviously has a large impact on how successful a business is. Allow me to share a few thoughts on the subject…
Your price is too low!
There aren’t many businesses that can’t raise their [...]
Is a Unique Selling Proposition a waste of time?
The term Unique Selling Proposition (USP) was first coined by Rosser Reeves back in the early 60s and misused ever since. It’s now common business jargon thrown around by many and truly understood by few. In recent times the USP has gotten a bad rap due to its constant misuse… so let’s take a closer [...]
