The term Unique Selling Proposition (USP) was first coined by Rosser Reeves back in the early 60s and misused ever since. It’s now common business jargon thrown around by many and truly understood by few. In recent times the USP has gotten a bad rap due to its constant misuse… so let’s take a closer [...]
Posts Tagged ‘marketing’
How the personal touch received 37.5% response
What you might consider a good response rate to your marketing varies greatly but today I’m going to share with you a method that achieved 37.5% response on cold prospects… which is great by any standards. The personal letter approach Writing a personal letter to your target clients can be a very effective way to [...]
Doesn’t being great count anymore?
A lot of business owners seem to get hung up to the fact that they’re really great at what they do. Now it’s not necessarily a bad thing… but you have to ask yourself whether it’s helping you grow your business. It’s good to be the best at what you do and every business owner [...]
Why all your marketing should be direct response marketing
Understanding direct response marketing is critical to your business’ success. The title is usually reserved for businesses who sell their products by mailing an offer to list of prospects but I’m here to tell you why you need to make direct response principles part of all your marketing. First, let’s look at the name – [...]
How to increase sales… fast!
Imagine a pool of people that need your product. They’ve stuck their hands up and said “Yes! I want that.” They’ve even proven that they have the money to spend. Oh… and they trust you to deliver on your promises. Think this pool is impossible to find? Think again… and the pool might be sitting [...]
Collecting testimonials
As I mentioned in this post, proof is very important if prospects are going to believe what you have to say. You may have this great product that makes the user look like a Hollywood star overnight (without plastic surgery) yet how many prospects are likely to believe it works? Even if your product isn’t [...]
Why your logo loses you business
When you started your business you probably went through a lot of trouble designing a pretty logo to put on the top of everything your business sends out. But what if I told you that it might be costing you sales? Now I have no problem with pretty logos… it’s just where you place them [...]
Why advertise?
Advertising has one purpose… to make sales for your business. It doesn’t matter how many people remember your commercial. It doesn’t matter how many people can identify your brand. It only matters how many sales you get for every advertising dollar spent. Sure, some of these things might help you measure if your advertising is [...]
Interview with Jim Donovan of En Avant fame
Craig: Hi Jim. Thanks for taking the time to answer a few questions for us. It really is appreciated to hear from someone with your business experience. Let’s start out with a little bit of background about that experience. Can you tell us why you first got into business and a summary of what you’ve [...]
Prove it buddy!
I hate to break it to you but your prospects don’t trust you. Whenever they’re listening to you (if they are actually listening) they’re just waiting for a chance to yell “BS!” and go back to their lives. Because they know you’re trying to sell them something – it might even be something they want [...]
