Selling online is the hardest way to sell. It’s not like selling face-to-face or even selling over the phone. You’re just another webpage on an internet filled with scams and dodgy people.
Put simply… you don’t appear as a “real” person. The reality is anyone could be sitting there typing your blog posts or emails. You [...]
Posts Tagged ‘proof’
Why Should I Believe You?
7 tips to improve website conversion today
Unfortunately most business owners don’t look at how to improve website conversion. They are sucked into the vicious cycle of getting more website traffic and forget all about the visitors they already attract. This post is designed to give you 7 quick ways to improve the way your website converts visitors into clients.
Tip #1 - [...]
What does your website really do?
I was explaining this concept to a client yesterday and thought I’d share it with you. I honestly believe if more business owners approached their website this way they’d all be making a lot more sales. It starts with the big question…
What is the purpose of your website?
This may sound obvious… and the answer may [...]
Customer testimonials - Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that?
That’s why customer testimonials and other proof elements are so important in marketing.
Increase your believability
When marketing your [...]
Collecting testimonials
As I mentioned in this post, proof is very important if prospects are going to believe what you have to say. You may have this great product that makes the user look like a Hollywood star overnight (without plastic surgery) yet how many prospects are likely to believe it works?
Even if your product isn’t quite [...]
Prove it buddy!
I hate to break it to you but your prospects don’t trust you.
Whenever they’re listening to you (if they are actually listening) they’re just waiting for a chance to yell “BS!” and go back to their lives. Because they know you’re trying to sell them something - it might even be something they want - [...]
