psychology

Getting Visitors To Buy Right Now

by Craig.
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The other day I was reading that procrastination is the one thing everyone in the world suffers from. It makes total sense when you think about it as well. While there are plenty of people who are fit, healthy, rich and enjoying wonderful relationships… all of them have suffered from procrastination in some aspect of their lives.

I believe this makes procrastination the number one epidemic in the world. Because if we could cure procrastination then I’m sure we’d all be able to be fit, healthy, rich and enjoying wonderful relationships. If only we could get ourselves to do the things we need to do for success.

As Mark Twain so eloquently puts it… “Never put off till tomorrow, what you can do the day after tomorrow.”

While this is fascinating it’ll have to be an idea for another article because for now I want to look at…

How procrastination affects selling

Procrastination all comes down to our two friends pain and pleasure. We procrastinate in the moment because the perceived pain of doing a task is greater than the perceived pleasure we get from completing it. We procrastinate to avoid pain and gain pleasure… at least in our minds perception.

The same is true when we come to buy a product or service. All the pain associated with making a bad decision comes to the surface and we procrastinate. The trick is we need to give visitors a reason to do it right now rather than put it off till later.

You need a strong call to action

If you want someone to do something you need to create a strong call to action. Something that will move visitors over their procrastination hump so they take action in the moment. We need to avoid the all too common “I’ll think about it” even though everyone knows there’s nothing really left to think about.

Here are some quick ways to create a successful call to action:

Deadlines

A deadline simply means they have to take action by a particular date or time. If you remember back to your school days it was pretty easy to procrastinate on your assignments on a regular basis. That was until the deadline loomed and suddenly the pain of not finishing your assignment became a lot more painful than just getting it done.

Limited quantity

People hate to miss out on stuff. We love exclusivity and the significance it gives us. So if you’re selling something that’s only available in limited quantities you should let people know and increase their motivation to buy right now.

Special offers

Everyone loves a special or the chance of getting a great deal. How many times have people told you the sticker price and then what they really paid for it? And special offers don’t have to just be all about discounting… get creative with them.

Bonuses

If you can add a bonus for people that buy right away your sales will increase. Bonuses are like giving gifts with purchase and everyone loves presents. Some marketers even go as far to sell the bonuses rather than focusing on the actual product you’re receiving.

All of the above ideas can also be combined in various ways to increase your response. If you have a limited quantity of a product that’s on special and comes with a bonus but only if you buy before the deadline. Well I think you can see for yourself how powerful this can be!

What you do next

Simply go and add a clear call to action to all your offers. Remember to be creative but also make sure your offer is still clear. There’s nothing worse than losing the sale because you made your offer too complicated for anyone to understand.

And if you’d like to learn more about creating effective call to actions along with 9 other ways to increase your website sales then check out my Automated Selling Machine course. Or just do it next week when you have more time ;)

Stop Your Website Visitors Being Fraidy Cats

by Craig.
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Buying something online is usually a very scary experience. We’ve already had our visitors ask the question “Why should I trust you?” and now it’s time to make sure they follow through. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment.

This is the moment of truth when people get to the payment page and start getting cold feet. They ask themselves questions like “Am I making the right decision?” … “Do I really need this?” … “Can I really trust this person?” … “Is this the best price?” … “What will other people think?” And the more doubt they have the more likely they are to walk away without purchasing.

So it’s our job to make it feel like it’s impossible for our visitor to make a mistake. This starts with building trust and is cemented in place by…

The magic of risk reversal

While risk reversal may sound fancy all it means is we make sure that we take all the risk. So when our visitor makes a purchase they have no chance of being ripped off, disappointed or losing their money. So here are two easy ways to do this…

Free trials

If you can somehow have your visitor sample your product before buying then you’ll go a long way to closing the sale. This is why when we sell information we usually offer free resources before asking anyone to make a purchase. We give a free sample of the knowledge we have to share and show that there’s even more in the paid products.

The most famous sales technique for this is known as the “puppy dog close.” The example is when someone is trying to decide over buying a puppy for their home. If the salesperson is clever they’ll say something like “take the puppy home right now, pay nothing and next week you can come in and either pay for the puppy or bring him back… whatever you decide.”

Of course once they get the puppy home and it starts bonding with the family then the decision is made. The salesperson gets their sale, the family gets the puppy and everyone walks away happy.

Strong guarantees

Another way to reverse the risk is to offer an amazing guarantee. Most businesses are required to have guarantees or return policies by law but many never think of them as excellent sales points. If you’re willing to go above and beyond with your guarantee and customer service then your business will flourish.

You can also effectively use your guarantee to show your complete confidence in your product or service. This means avoiding the boring “or your money back” promise and putting more pizzazz into it. How about a “double your money back” guarantee or “if you’re unhappy I’ll not only refund your money but hand you $50 cash on the spot!”

This way the visitor is presented with a win-win situation. They either love your product or service (and you’re obviously confident about it) or they don’t like it and get extra money back. Of course there may be some people that take advantage of you but at the end of the day the extra sales will more than make up for it.

What you do next

Decide how you can reverse the risk and create an incredible guarantee. If you can do some sort of free trial then do that as well as the more you can reverse the risk the more successful you’ll be. Then talk about your free trial or amazing guarantee loudly and proudly… don’t hide it away in the terms and conditions but make it a huge selling point of dealing with you.

If you’d like to learn more about how to use risk reversal plus my 6 Components of Selling and other important concepts of selling online then check out my Automated Selling Machine course.

How to increase your webstore sales

by Craig.
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First off I should probably mention if you own a webstore – which is basically a catalog type website listing heaps of products with a shopping cart – then you’re probably not selling as much as you could be. It seems to me that this is the most difficult way to sell online for the sole reason that you give the visitor too many choices. You basically make sales to people who know what they want while the browsers disappear through the cracks.

Now since most of the people who hit your website are browsers in the beginning you can see why this is a serious problem. Luckily there are several ways to increase your conversion rate of visitors to buyers. The biggest secret is to stop trying to sell everything and focus on particular products instead.

The truth is you don’t want people to buy first time

Now this may sound like a weird statement but let’s explore it. Approximately 1-2% of visitors who arrive on your website will buy the first time. So you have the choice to focus on the 2% of people who are impulse buyers or the 98% who aren’t.

The good news is we can still sell to our 2% of people while maximising our results with the other 98% as well. All we have to do is add some form of data collection to our website so we can begin to build a relationship. Generally the most effective way to do this is to offer a gift in exchange for their email address but this process can also be done via social media like Facebook and Twitter.

Stop trying to get into their pants before you get their phone number!

If you walked up to a stranger on the street and asked them to have sex with you I’d say your odds of success are pretty slim unless money is involved. But if you started a pleasant conversation, got their phone number and went out on a few dates your chances increase significantly. It’s exactly the same with visitors to your website.

Once you have a way to communicate with your visitors you can start to build a relationship with them. By offering them good value in the right way they will grow to like and trust you. And people are much more likely to buy from those that they like and trust.

Give them a reason to buy now

Most stores have hundreds of products available for the same price all day every day. It’s far to easy for a visitor to your website to say “I like that but I’ll buy it when…” You can insert whatever excuse you want at the end but the fact is people won’t buy from you unless there’s a reason.

If I sat on the footpath outside your house selling water I probably wouldn’t have a very successful business. But if one day your house starts burning down I bet I’d have a very eager customer ready to buy everything I had. The product’s the same… but suddenly your desire and urgency went through the roof.

Make them an offer they can’t refuse

This is why all big retailers are always having sales. They know they need an urgent reason for you to come into the store. And once you’re in the store you usually walk out with something.

You can do the same online by creating special offers of your own. You can take the obvious route and discount but you can also combine products together to make special packages. Then simply make those packages available for a limited time.

Just rinse and repeat

By making regular special offers on different items and packages you’ll increase your sales dramatically. Part of what makes this so effective is people love a great bargain and hate missing out. But you don’t need a degree in psychology to do this… you just have to watch your sales figures.

One week you might have a special appealing to a particular interest of your followers. The next week it could be something else. This way you also cover all the wants and needs of your subscriber base.

What you do next

Put together a special offer for your current subscribers or customer base. You should also read this post called 7 tips to improve website conversion today and make sure you hit all the points outlined there. Then just hit the send button and watch what happens.

Bad beliefs can cost you dearly

by Craig.
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A few months ago I identified a belief within myself that work = bad. On reflection I realized that it came from all those Rich Dad Poor Dad books by Robert Kiyosaki and the belief they formed that I never wanted a job. Unfortunately I took this one step further where…

job = bad
job = work
therefore work = bad!

The truth is I’ve never been particularly good at maths so messing up this formula isn’t much of a surprise!

The belief runs deeper

Since I do internet marketing there’s been a lot of reinforcement of this belief by marketers trying to sell me products. While “sitting on the beach while you make money” sounds like a nice idea it really does a lot of damage to our lives. Because while you can make money while sitting on the beach or while you sleep… is that really how we want to live our lives?

I would say when it comes down to it most of us want more fulfilling lives… but that doesn’t necessarily mean doing less work. It’s a choice of how we spend or time and what “work” we actually apply ourselves too. It can come down to a simple definition of the word “work” which we’ll get to in a second.

Have you ever fought against yourself?

The frustrating thing about our beliefs are how they can block us from what we really want. Personally I’ve found that most of the battles I’ve fought in my life haven’t been with outside invaders… they’ve been with myself. I’m constantly amazed how I can reveal little blocks in my thinking that hold me back from the result I desire.

And – believe it or not – the result I desire is hardly ever sitting around doing nothing.

Poking holes in the fantasy

I think most people have this fantasy of not having to work and having plenty of money to spend. But the reality of the situation is if we really spent all day sitting on our butts we’d get bored very quickly. I don’t know about you but I always find myself having to do something during holidays or I go a little crazy.

A month or so back my girlfriend and I went to the beach and I hadn’t bought a book or anything to do. I did my best to sit there quietly and “relax” but I got bored very quickly. I ended up exploring the beach and building a sandcastle to pass the time.

Because who says relaxing has to be sitting there doing absolutely nothing. Maybe relaxing for me is doing some activity that isn’t work related. But then if I enjoy my work activities who says I can’t be “relaxing” all the time?

An interesting viewpoint

A friend mentioned to be today a belief of one of New Zealand’s top NLP experts. He had said something to the effect of “NLP is my number one hobby.” Just by changing the language associated with his “work” he’s changed the game completely.

This leads back to doing what we’re passionate about… what excites us. If we really focus on the work (or hobby) we enjoy then we can’t help but be successful. Sure there’s going to be some icky tasks along the way but if we look at the big picture our working lives become a lot more pleasant.

How does this affect you?

I’m going to go out on a limb and say if you’re really honest with yourself you can find bad belief systems that are stopping you from attaining what you want in life. I know I’ve found them throughout my life (and continue to find them) even though I would be considered by many to be a fairly high achiever. The reality is that we’re constantly fighting these battles with ourselves no matter what level we’ve reached.

So I suggest looking at your life and what beliefs may be holding you back. Then try some different strategies for removing them. From my own experience having a coach (actually multiple) has helped me face my inner mind much more quickly and effectively and I would recommend the same to anyone reading this.

Anyway… hope this all makes sense as my chain of thought meandered a little in the process of writing this. Another helpful (and therapeutic) tip can be to get your thoughts out on paper. If you do it without the usual internal censoring you might find out some useful stuff about what your beliefs really are.

Hope you enjoyed reading my dear diary moment… please share your own thoughts and experiences in the comments.

How easy are you to influence?

by Craig.
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You’d be amazed at how much influence is used over us every day. From professional advertisers to children… everyone is out to get what they want. So just how easy are you to influence?

Below are clips of Derren Brown showing just how much our own decisions and imaginations might not belong to us. The best part is we see how he does it as well. Enjoy…

Influencing the influencers

Save time choosing the perfect Christmas gift

For New Zealand residents you can catch Derren’s show Tuesday at midnight on TV2. You’ll definitely learn a lot about the human mind.

Psycho-Cybernetics by Maxwell Maltz Video

by Craig.
1 comment

Finally got my hands on a copy of Psycho-Cybernetics: A New Way to Get More Living Out of Life by Maxwell Maltz the other day (thanks Linda!) and started reading it. Fascinating stuff about how we limit ourselves based on our own self image that’s been around for 40 years+ and yet it’s still not widely understood. Yet it’s so key to success is everything we do in life.

With a quick search I came up with these videos of an interview with Maxwell Maltz that are worth watching. I actually think the book is better so far and is going to have more in-depth information.Also the video is wrapped in an old infomercial but most of it is just the interview.

Anyway… enough blabbing… check out the videos:

Click here to get Psycho-Cybernetics from Amazon.com

There’s also an updated version of the book edited by Dan Kennedy that you might prefer. Reviews seemed mixed but as a Dan Kennedy fan myself I’ll be checking out this version as well:

Click here to get New Psycho-Cybernetics from Amazon.com

Hope you enjoyed the videos and I’d be interested in your comments below.

A positive mental attitude is mandatory

by Craig.
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A positive mental attitude can mean the difference between success and failure in any aspect of life. But I’m not talking about some hairy-fairy pie-in-the-sky type of positive attitude. I’m talking about a strong belief in yourself and the mental fortitude to overcome all obstacles.

Life is hard… get over it. But what you and I think is hard has nothing to do with what really it means to have a hard life. You should continually read and listen to all the rags to riches stories so that you can to realise just how lazy we really are.

Are you a cry baby like me?

I’ve never slept in a car, under a bridge or been homeless. I’ve never wondered where my next meal is coming from. I’ve never even been unable to pay the electricity bill.

My version of a hard life is having to get up in the morning and walking over to the couch to do something I really couldn’t be bothered doing on a laptop. It seemed like a pain in the ass to right another article or change around a website again… but let’s get real… my life is pretty damn easy. Even all those years I was struggling to make a living my life was still better than most.

I’ve worked a day job and then had to build my business at night. A business that ended up failing after two years of very long hours including weekends. Big deal… I wouldn’t trade that experience for anything and it’s actually lead me to some of the best things in my life.

Your positive mental attitude keeps you going

I’m a firm believer that if you have a dream and you just keep working towards it you will reach it. That’s the super secret power of determination and persistence. And that’s really the key ingredient for success.

Your positive mental attitude will keep you going when the going gets tough. When you feel helpless and out of control. Your attitude will lead you out of the darkness.

“When the dog bites… when the bee stings… when I’m feeling sad”

I’m not thinking about my favourite things… that’s for sure. Not to slag off Julie Andrews and The Sound of Music (yes I have done the Sound of Music tour in Austria…) but I think we need a more realistic solution. So here’s my personal formula for getting over those hard times.

And this isn’t just for when business doesn’t go your way or the work seems to be crashing down on you like a dingy in a storm. I first used it when I got dumped – painfully – and simply change the words around depending on my goal. So are you ready for the magic formula?

My magic formula for flushing out the dark thoughts

I go into the bathroom and stand in front of the mirror… looking down. I then bring up all the bad feelings I’m having of frustration, failure, overwhelm and anything else they may be lurking there. I give myself a moment to think about all these feelings individually and justify that they’re real feelings that everybody goes through.

I allow myself to know that these feelings are ok and common among everyone… especially those who are really going after their dreams. But then I ask some questions like: ”

  • Will these feelings help me reach my dreams?
  • Are they productive feelings that will drive me forward?
  • What would happen if I gave up on my dream right now?

The questions show me that while the feelings may be justified they’re not going to help me get what I want out of life.

Gradually the tide will start to turn and I’ll start to feel more power over my situation. As the positive feelings strengthen I’ll look in the mirror… staring into my own eyes as I continue to ask strengthening questions. And when I’m absolutely ready to let those negative feelings go I will keep looking myself in the eye and say…

“It’s time to kick ass and chew bubblegum! … And I’m all outta gum!”

Now you may be laughing your ass off right now and that’s cool. The phrase actually comes from a computer game I used to play years ago and for some reason has stuck with me. You’ll develop your own phrase if you decide to actually use this process.

The important thing is the phrase is your trigger to let all the bad feelings go. To stand up tall and know in your heart that you can reach your dreams. It is your point of decision that there is no turning back from.

What you do next

I don’t care whether you think my personal process is stupid or not… or whether you’ll use it. The important thing is you realise how critical having a positive mental attitude is. The willingness, the persistence, and the determination to keep going when it feels like all the odds are against you.

And I’ll go back to writing about normal marketing stuff tomorrow… it’s a little scary to share such personal stuff with the world so I hope at least a few people found it useful.

Why low prices suck

by Craig.
6 comments

Following a discussion today with Ben Young of bwagy fame I want to focus on price. How businesses price their products or services obviously has a large impact on how successful a business is. Allow me to share a few thoughts on the subject…

Your price is too low!

There aren’t many businesses that can’t raise their prices and still have lots of happy clients. Most of the concern of raising prices comes from your own hang-ups about price rather than the consumers. Plus there are ways to minimise price sensitivity in your clients that we’ll touch on in a second.

The problem with pricing strategies

Business experts will teach you all kinds of formulas for determining your prices. The problem is most of these formulas rely on the costs of you delivering your product or service. They don’t take into account how much value you deliver your clients.

This forgets all about the golden rule of marketing and the only question consumers are ever interested in: What’s in it for me? If I invent a machine that legally prints $1,000 notes but it only costs me $1 to make the machine… how many people are going to complain I’m charging them $10,000 for it?

The same applies to hourly rates. If you’re charging by the hour you’re not taking into account the value you’re delivering either. The best way to illustrate these points are through examples.

How to sell a bottle of water for $200

Sound impossible? Not really… just hang around in the desert and keep your eye out for lost travellers. A person who is literally dying of thirst will happily pay anything you ask to save their life.

The water hasn’t changed… all that’s changed is the need of the person and you’re able to increase your price astronomically. From about $2 to $200 is an increase of 100 times! By saving their life you’ve increased the value the water provides.

Sound stupid? What do you think bottled water is?

You pay about $2 for a bottle of water compared to drinking tap water. For simplicity let’s say tap water costs $0.02 a “bottle” still resulting in a 100 times increase in price. Now you can argue all about the quality of the water but let’s face it… it’s still water. Bottled water has never given me any superpowers I’m aware of.

The same with different brands of water. How does one company charge a premium price? By increasing the perceived value of their water. Spring water from some natural park is going to sell for more than my tap water. And how do you know their water isn’t from the tap too?

Let’s forget about perceived value for a second

If that’s a little abstract and hard to swallow… let’s look at it another way. How about a graphic designer that charges $100 per hour because it’s the industry standard. For example, you could go to any graphic designer in town and they’d charge around the same price.

So the designer who designed the logo for a number of leading brands around town charges the same as the new design company who have little experience outside of university training. After all, they’re both selling a logo aren’t they? Well no, they’re really selling a memorable logo that will enhance and promote their client’s brand.

The value of having a great logo may increase sales for one company. There’s probably someone out there who specialises in testing different logos to see the effects on sales. The fact is the designer with more skill and experience should be offering greater value.

High price = high perceived quality

We equate in our mind high price with high quality. After all, if you want the best you have to be willing to pay for it… right? So my question for you is if you believe you’re better than your competitors why would you charge the same amount?

If you have better customer service or a higher quality product then you shouldn’t be afraid of charging more for it. However, if you’re not the best at what you do (yet) then it might pay to get better before raising your prices. Just remember that how good you are is largely based on your own perception of yourself and your competitors.

The benefits of higher pricing

You always want to price at the higher end of the market. There are a few reasons for this:

  1. The clients will actually have money
  2. The clients are less price sensitive
  3. You can afford to provide a better service
  4. You can spend more money on marketing
  5. The higher end market is increasing (despite what the media tell you)

The dangers of low prices

On the flip-side if you have low prices you are clearly deciding you want to work with people with less money. Without getting into a debate about helping those less fortunate and greed you really don’t want to base your business on price. A few reasons are:

  1. The market is extremely price sensitive and unloyal
  2. There is a lot of competition
  3. There is always someone trying to undercut you
  4. Your cashflow is less forgiving if you make a mistake

A lot of businesses focus on price because that’s the only kind of marketing they understand and while some obtain a level of success… most die a painful death very quickly.

Learn from low price success stories

Let’s take two NZ institutions that based their marketing on low prices and were very successful: The Warehouse and Michael Hill Jeweller. Both started with very sales orientated marketing that emphasised lowest prices. However, if you look at their marketing now it’s very different.

Both now have much softer advertising attempting to show increased value to consumers. The Warehouse “Where everyone gets a bargain” slogan is no longer emphasised and different unique products have been introduced to raise perceived value such as designer clothes.

The amount of effort to reposition these companies in the consumers minds (and they’re not finished yet) has been enormous. Learn the lesson now and plan for premium prices… it’ll make life a lot easier for you.

Value based pricing

The best way to determine your price is work out how much value you deliver to the client. If you’re marketing to businesses then how much money do you make (or save) them? If you’re marketing to consumers how important is what you offer?

Personally, I don’t care that my smile isn’t perfect but to a model her smile is critical. So should a dentist try to attract me or the model as a client? The value she places on her smile is a lot more and if you’re going to create the result she wants she’ll pay a lot more for it.

Back up your prices with good marketing

When you price on value you also want to be able to explain and quantify the value you’re delivering. A consumer won’t realise why they should buy your fancy and expensive potato peeler until you describe how the design is more comfortable to hold, faster to use and easier on arthritis sufferers.

So make sure you can clearly explain the value you’re delivering and support it with every aspect of your marketing. You should already be focusing on benefits anyway… you just have to be more aware of price justification when you have premium prices.

What you do next

Write down a plan for increasing your prices then work out what pieces of the puzzle you’ll need to put in place first. You might want to start by just offering a premium version and see what the response is. Just remember the key to success is always focusing on the value you deliver.

Still not convinced?

Leave a comment if you have any questions or want feedback on your particular industry. It’s hard to cover all the angles of this concept in one blog post so feel free to help fill in the holes.

The big barrier to selling stuff… you?

by Craig.
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I’ve never considered myself good at sales. In fact, I used to believe I was absolutely horrible at it. The reason? Because I’m nowhere near your stereotypical salesman type.

I don’t wear a suit… although I do own one now for special occasions (grr @ social conventions).

I’m not a smooth talker… I often flub my words and used to have a lot of trouble explaining exactly what I do (I much prefer writing).

But I realised something when I arrived back in NZ and decided to take on some clients. I had a 100% success rate when meeting with prospects. Every business owner I’ve ever met with has done business with me… most creating relationships that are still continuing to this day.

Which made me wonder what I was doing right. Mainly so I could keep doing it and not screw it up!

The answer I came up with was when someone sat down with me they quickly realised 3 things:

  1. I obviously know what I’m talking about even if I can’t explain it perfectly to them (jargon is bad).
  2. My passion for marketing and business is undeniable (there are 8 business/marketing books sitting next to my bed and they’ll be replaced with another 8 in 2 weeks time).
  3. What I do makes business owners money (which is always a great selling point – give me money and I’ll give you more in return :)

So how does this affect you?

Well to begin with I never wanted to consider myself a salesperson. I had this awful image of some hard-up door-to-door salesperson trying to unload their product on me that I didn’t really want. I had a mental block that sales was all about tricking or forcing people into doing something.

It might sound stupid but that’s the way I viewed it deep down in my subconscious. But once I discovered the truth I realised that I was proud to be a salesperson. Because my definition of sales now is:

“Providing something of value that enriches a clients life.”

Helping people improve their lives? Now that’s something I can get behind and support!

Next, I realised that I had this weird fear of rejection hanging around my neck. A kind of incessant need for everyone to like me. I couldn’t actually go out and offer my services to people… what if they didn’t want them! *shock* *horror*

It seems absurd when I write it down and I’m happy to say now I don’t care if you like me or not :P There are plenty of people who do and we’re not just talking about my mother. We’re talking about people who actually want to give me money.

No, but seriously… how does this affect me?

The point is you need to ask yourself what might be holding back your success in sales and marketing? Do you have any subconscious fears or blocks that may be holding you back?

One of the books I’ve just finished talks about how guilt holds some people back. They feel like they’re taking some poor person’s hard-earned money away from them. The truth is money is not a zero-sum game.

You don’t get money because someone else lost theirs. They’re going to spend it somehow and if you have something that you believe positively impacts their life… it’s your responsibility to get them to buy from you.

In fact, in every transaction you should be able to offer the other person more value than the monetary price they pay. And I’m not saying lower your prices, I’m saying deliver more value. Every sale you make should be a win for the buyer and a win for you.

Ok… this post has gone on long enough. You may find it a bit airy-fairy or you might relate with it… you can share in the comments.

But the big takeaway is:

Are you selling your business’ products and services to the best of your abilities? Or is something holding you back from taking your business to the next level?

Great marketing that works

by Craig.
2 comments

This blog is for business owners that want to make more money and have more freedom in their business. It’ll share tips and techniques to improve your sales and eliminate yourself from the daily running of your business.

Then you can take that long overdue vacation and sit on the beach sipping exotic cocktail drinks to your hearts content. And you get to work on what you enjoy, when you feel like it.

Sound like a big ask? I don’t believe so. After all, many people live this lifestyle… why not you? The main difference is they DECIDED to live this lifestyle.

So throw away all your preconceptions about business and wealth… you’re in for a bumpy, challenging, but very rewarding ride.