Increasing your website sales is all a matter of building better relationships online. Selling over the internet is one of the hardest ways to sell anything… simply because we don’t have that personal touch with the potential client. This is why we need to do our best to replicate an offline relationship when we’re operating [...]
Posts Tagged ‘relationship’
How most email marketing is mucked up
If your business operates online you probably realize the power of email marketing. However the very way you use it can be reducing your results significantly. And the biggest problem is this is the way the “experts” tell you to do it as well. If you’re like most companies you send out email with pretty [...]
Do you deliver an amazing experience?
Most experiences with businesses are pretty unremarkable. They involve lackluster customer service and poor quality products. However that’s great news for us. It means the bar is set pretty low when you want to really wow a customer. So I’m not sure why more businesses don’t try to do it. Because by providing an incredible [...]
Pretty (ish) website and new article for you
I’ve been hard at work on my new website and I’ve started writing articles that should be interesting for you. So here’s one on improving your website conversion rate to get started. Why am I creating this other website when I have the blog? I’m glad you asked since there’s an important website lesson in [...]
Want more money from your website?
As email subscribers know I’ve recently made the decision to change the focus of my website from general marketing to website marketing for businesses. This is why I started my business and the help that almost all my clients want so it just makes sense. Plus I have a lot more expertise in this particular [...]
Email marketing – 7 easy ways to guarantee failure
If you’re looking to fail at email marketing here are 7 key guidelines: Make your subject line boring so no one opens it Don’t include the recipient’s name Make your email as impersonal and formal as possible Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn’t [...]
What does your website do?
Your website needs to have an objective if you want it to be successful. It needs a reason for being… and that reason is – as I’ve said before – to make sales. Now if you’re browsing my website you might be able to work out it’s objective… since almost everything points you in that [...]
The power of follow up
Your clients and prospects are busy people… just like you. They have endless distractions during the day and unfortunately, many of them are going to forget all about you. That’s why you need to have a simple system to collect prospect’s contact details when they get in touch or visit your store. Then all you [...]
