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Posts Tagged ‘Sales’

Communicating your unique message

When we talk about improving website conversion and sales we often get tied up in the numbers involved. “I have so many visitors and I only get this many sales” etc. It’s easy to focus in on these numbers and lose sight of the big picture. At the end of the day increasing your sales [...]

Increase Website Sales By Building Better Relationships

Increasing your website sales is all a matter of building better relationships online. Selling over the internet is one of the hardest ways to sell anything… simply because we don’t have that personal touch with the potential client. This is why we need to do our best to replicate an offline relationship when we’re operating [...]

How to improve your website conversion rate

Your website conversion rate is critical to your website’s success. It also provides you with an amazing amount of leverage and makes every visitor you drive to your website more likely to buy. Yet in my experience this is one of the most poorly executed parts of websites and no-one seems to be explaining how [...]

Getting Visitors To Buy Right Now

The other day I was reading that procrastination is the one thing everyone in the world suffers from. It makes total sense when you think about it as well. While there are plenty of people who are fit, healthy, rich and enjoying wonderful relationships… all of them have suffered from procrastination in some aspect of [...]

Stop Your Website Visitors Being Fraidy Cats

Buying something online is usually a very scary experience. We’ve already had our visitors ask the question “Why should I trust you?” and now it’s time to make sure they follow through. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment. This is the [...]

Business Owners: Tired of the web marketing bs you’ve been fed?

When I start working with a client my first job is to undo the current mess that passes for their website. I find time and time again that my new client has been led up the garden path by well meaning (mostly) advice that has little to do with making sales from their website. This [...]

How to increase your webstore sales

First off I should probably mention if you own a webstore – which is basically a catalog type website listing heaps of products with a shopping cart – then you’re probably not selling as much as you could be. It seems to me that this is the most difficult way to sell online for the [...]

7 tips to improve website conversion today

Unfortunately most business owners don’t look at how to improve website conversion. They are sucked into the vicious cycle of getting more website traffic and forget all about the visitors they already attract. This post is designed to give you 7 quick ways to improve the way your website converts visitors into clients. Tip #1 [...]

What are you really selling?

I’m currently reading The Ultimate Marketing Plan by Dan Kennedy (always listen to Dan!) and it has a useful list in it on the 5 steps people make before they buy something. The steps are: Awareness of need and/or desire Picking the “thing” that fulfills the need/desire Picking the source of the thing Accepting the [...]

What does your website really do?

I was explaining this concept to a client yesterday and thought I’d share it with you. I honestly believe if more business owners approached their website this way they’d all be making a lot more sales. It starts with the big question… What is the purpose of your website? This may sound obvious… and the [...]

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