I was explaining this concept to a client yesterday and thought I’d share it with you. I honestly believe if more business owners approached their website this way they’d all be making a lot more sales. It starts with the big question… What is the purpose of your website? This may sound obvious… and the [...]
Posts Tagged ‘Sales’
Want more money from your website?
As email subscribers know I’ve recently made the decision to change the focus of my website from general marketing to website marketing for businesses. This is why I started my business and the help that almost all my clients want so it just makes sense. Plus I have a lot more expertise in this particular [...]
Are you holding yourself back like these people?
I just spent the last 3 days in the most incredible seminar (for lack of a better word) of my life. It’s called Breakthrough to Success and I’d recommend absolutely anyone to go… however that’s not the point of this post. I’ll probably talk about the seminar more in the coming weeks but today I [...]
Customer testimonials – Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
Are these the most important skills in business?
When it comes down to it almost everyone has valuable skills. You know things that other people don’t. You’ve had experience that would take years for others to obtain. And it’s not really difficult for you to turn your experience, skills and knowledge into a product. There are random businesses all over the place that [...]
Increase your sales in just 12 hours
Both time and money are constantly scarce for business owners. I’ve been in business long enough to know this firsthand. But it’s a bit of a paradox… if you don’t commit time to marketing you won’t have more sales/money. I’ve been struggling with this problem ever since my first client. What are the critical actions [...]
What does your website do?
Your website needs to have an objective if you want it to be successful. It needs a reason for being… and that reason is – as I’ve said before – to make sales. Now if you’re browsing my website you might be able to work out it’s objective… since almost everything points you in that [...]
Why advertise?
Advertising has one purpose… to make sales for your business. It doesn’t matter how many people remember your commercial. It doesn’t matter how many people can identify your brand. It only matters how many sales you get for every advertising dollar spent. Sure, some of these things might help you measure if your advertising is [...]
