Success

What do you love?

It’s my belief that a lot of us drift through life not knowing exactly what we want out of it. We get caught up in the daily grind and eventually lose the appreciation for what really makes us happy. We lose touch with our innermost wants and desires so life becomes a struggle to survive rather than something we enjoy every day.

Personally I found myself following the “get a good job” mentality throughout high school and the first two years of university. Then that summer I found a book lying on a bedside table where I was housesitting called “Rich Dad’s Guide To Investing” by Robert Kiyosaki. This book changed my world view completely and I was set up the path of the entrepreneur who was going to make the big bucks.

Now I’ve thoroughly enjoyed this path and all that’s it taught me but a few years ago I discovered a new flaw in my plan. I was working so hard to “get rich” (and reinvesting most of my money into it as well) that I wasn’t really appreciating life. I was missing out on all the little things in life because of this big goal I had… I firmly believe in delayed gratification but I was taking it to the extreme.

Taking a look at what’s really important

Doing an exercise from one of my mentors made me realise just where I was going wrong. The exercise was to find out what I really loved and I now repeat it every year as I fine-tune my life. Basically it goes like this…

You ask yourself: “What do you love?” and write down the answer.

You ask that question over and over again until you get a list of things you love. You want to do it without filtering or thinking heavily about it and just get your thoughts on to the page. Then later you can refine your list and remove all the random thoughts that came into your head during the process.

The result

This year I have a list of 11 loves and I make sure that I’m spending a lot of time on those loves. In fact I’m doing most of them on a daily basis. What was interesting for me is that nearly all my loves are quite inexpensive and easy to do. In fact the only expensive one is travel and when I break that down into what I love about travelling (friends, food and culture) I can also achieve that through inexpensive means.

So now I have a life filled with things I love and life is a lot more fulfilling. My business is also more closely aligned to what I love doing as well and I get to focus even more on my loves as I grow my team and get rid of tasks I dislike (to other people who like them). Through this I’ve also been able to work less and earn more because I love my work on a daily basis.

Your homeplay

Take a moment to step back and look at what you really love about your life. Do the exercise above and then compare just how much time you’re devoting to things you love so you can do something about it. It can also help to make a list of what you hate doing so you can find other people to do that stuff for you.

And remember that awareness is the first step to solving a problem. By taking stock of your life more often you’ll be able to make the subtle changes that bring you more happiness and fulfilment. It’s not a quick fix however with a little action you’ll move yourself step-by-step towards living a life you love.

Business Owners: Tired of the web marketing bs you’ve been fed?

When I start working with a client my first job is to undo the current mess that passes for their website. I find time and time again that my new client has been led up the garden path by well meaning (mostly) advice that has little to do with making sales from their website. This is a huge pet peeve of mine… people giving out advice when they have no idea what they’re talking about.

I regularly encounter websites that simply make no sense. The website seems devoid of all purpose and the navigation is confusing and unwieldy. I find ecommerce websites that put barriers to people buying and we’re not talking about little dinky web design companies here… we’re talking about some who claim to be all about selling online.

Repeat after me… building a shopping cart is not the same as selling online.

I had to snap sometime!

I was recently asked to do a webinar on web marketing and decided to use the provocative title…

Why all the advice you’ve ever received about selling online is wrong

The truth of the matter is most websites don’t sell anything. They don’t sell and they don’t generate leads for the business. Guess what? If your website isn’t helping your business then it’s useless… no matter how pretty it looks.

You should be mad too

If I was a business owner I’d be pretty upset about this. Most of the people I encounter have invested a lot of time and money into their website to come out with a small trickle of sales… if any. They’ve been sold on the potential of the internet, they understand it’s out there… but they can’t find decent advice to make it work for their business.

So it’s time to give you some real advice on making money from your website. From someone who does it on a day to day basis and gets results… I’m not a web designer, web programmer, search engine expert or social media guru. I make my living simply by increasing your website’s results.

I have no problem with web designers in general

I don’t mean to whinge about web designers in general… I get on great with most of the web designers I work with because we have a common goal… success for the client. What makes me mad are web designers (who might be great at designing websites) who claim to be web marketing experts as well. They end up giving advice that has no foundation in reality and does nothing for your business.

The same goes for search engine optimization specialists who optimize your website for keywords that no one searches on! Their excuse is they got you to number 1 in Google for “rubber ducky extreme action sports” but how many people are searching on that? And will they buy anything if they do?

Unfortunately people like this create a bad name for those who are really able to help your business achieve results.

Oh oh… now you got me started…

I also love the new fad of social media gurus who think because they manage to get a large following (by simply following other people first) that they can give your company advice on your new “social media strategy?” First – if your website doesn’t sell – social media isn’t going to help. And second… where are the sales figures tracked to your social media efforts?

Spending hours chatting to people might be fun but is it actually making you money? Allow me to channel my rage through this video I found the other day… (warning: they say bad words but it’s very funny)

But wait… I have a point!

Sign up for Why all the advice you’ve ever received about selling online is wrong here

In the webinar I’ll be covering:

  • The Pyramid of Website Success and how you’ve been told to build your website backwards
  • How to make your website an Automated Selling Machine (no fancy programming required)
  • The best source of traffic that’s free and has nothing to do with Google

We’re going to start off by asking some questions I believe are fundamental to website success… yet most people don’t realize they exist. Then I’ll give you a simple formula for increasing your sales and how it can be used in any business. If you’re a follower of mine you’ve probably heard some of this before (but have you taken action?) however I have something new for you as well.

The traffic strategy I’ll reveal is so ingenious I could barely contain my excitement when I discovered it. It’ll change the way you think of traffic entirely and enhance your results dramatically. Then if you use the technique to it’s full power (which you set up once and it runs forever) your website will never look back.

Yay! More internet marketing hype?

I know that may sound hypey and I’ll be the first to tell you there are no magic bullets on the internet. I don’t usually talk much about traffic but this one (non-technical) concept will make you sit up and go “AHA!” In fact if you don’t get wowed I’ll send you an imaginary cookie (your choice of flavor).

Anyway… you can sign up here

Why all the advice you’ve ever received about selling online is wrong

Thanks for reading my lovely rant… I’m going to go and take some deep breaths in the corner now. See you on the webinar.

How to increase website sales

If you ask a web designer how to increase website sales you’ll probably be met with a blank look. In the worst case scenario they might start talking about redesigning your website to match current online trends or current design principles. The problem with this is… web design doesn’t sell anything.

It’s hard for business owners to finally admit to themselves that their brilliantly designed and fantastic looking website isn’t selling anything. By this point they’ve sunk thousands (if not tens of thousands) of dollars into the project and are yet to see a result. Website sales come trickling in but it’s nothing compared with their offline methods.

So how do you really increase website sales?

The first step is to accept that web design and selling online are two completely different fields. Let’s compare it to art:

First you have the artist who toils away behind closed doors creating their masterpiece. They’re not worried about how the art will sell or it’s commercial viability… they’re just engrossed in the creative process. This is just like your web designer.

However while the whole “starving artist” persona is fun for a while any smart artist realizes that if they want to make a living from their work someone has to sell it. But rather than spend their time out in the streets trying to sell their own art they call on the help of an art gallery… a place dedicated to selling art. And this is where I come in for your website… I’m a person dedicated to making online sales for your business.

Salesmanship in html

Selling stuff is not an accident although it might seem that way sometimes. There are carefully laid down rules of selling that have existed for over a hundred years. Now while these rules are sometimes improved upon and refined the basics are fairly simple:

  1. Find someone who wants what you have
  2. Make them a win/win offer
  3. Give them a reason to act now

It doesn’t matter whether we’re doing this in person, in a letter, over the phone or online. The principles remain the same and you just have to adapt them for the media you’re using. So why do most websites fail to sell much of anything?

Let’s start at the very beginning…

When you’re selling in your store you have a basic idea of what each customer wants and how to provide it to them. You probably have certain things you say all the time and you tend to get the sale more often or not. So why does this not follow through onto your website?

If you look at most websites you find that they’re completely different to the selling experience in your store. They rabbit on about your company and provide a whole bunch of boring information that your visitor doesn’t really care about. And the problem with a website is people don’t have to be polite due to social convention (like when faced with a hapless salesperson)… they simply click on their back button and leave your store forever.

Taking your offline sales pitch online

Once you identify what is actually selling your products in your store you can take the same approach online. You just have to refine it down to it’s core essence and get rid of all the extra junk that might give someone a reason to leave. Your online sales message has to be clearer and even more effective than your store version.

The reason for this is the extreme Attention Deficit Disorder (ADD) we all seem to suffer from nowadays… especially online. It’s easy for someone to be browsing your website, checking their emails, updating Facebook, Twittering, reading the news, watching YouTube and any number of other distractions can pop up along the way. You’ve simply got to have a message so compelling that you drag their complete focus back to your website long enough for them to complete the transaction.

How do you know what works?

By now you might be thinking that selling online is really, really hard! And in some ways you’d be right. But there are a lot of advantages to selling online.

One of these advantages is the level of testing we can do. If you’ve ever wondered if you should use one word versus another in your sales pitch you can now easily test this online using free software tools. You can test everything including headlines, copywriting, offers, guarantees, pricing, images, calls to action and anything in between.

Don’t get overwhelmed!

Of course you don’t have to go this extreme (it’s usually recommended to test headlines, the first few paragraphs and your offer) but it’s great to know the power is there if you want it. The truth is a few little changes (like adding an effective headline instead of “welcome to our website”) can make a huge difference to response. You just need to apply some selling logic to your website.

There are other things like creating great offers and using strong guarantees that will boost your results online. I talk about many ways to do that throughout my blog and my subscribers receive plenty of examples as well. There are also plenty of resources about selling available around the internet and in these weird things called books.

What you do next

You now know how to increase website sales… work out what it takes to make a sale in your store and then transfer it online. And I’m not talking about the people who walk in, pick up what they want, pay and walk out the door (your website hopefully already caters to these people). We’re talking about the people who you actually have to sell to.

By outlining your offline sales process you can start to outline your online sales process. Then it’s just a matter of testing and refining the various components. It’s really not that hard if you learn about selling and this is why I’m able to take any website and increase its sales as soon as I upload the changes.

And you’ll find the same if you take the time to apply the advice written here and in other places on the blog.

What are you really selling?

I’m currently reading The Ultimate Marketing Plan by Dan Kennedy (always listen to Dan!) and it has a useful list in it on the 5 steps people make before they buy something. The steps are:

  1. Awareness of need and/or desire
  2. Picking the “thing” that fulfills the need/desire
  3. Picking the source of the thing
  4. Accepting the source’s price/value argument
  5. Finding a reason to act now

Now all of these steps are important but I want to hone in on steps 2 and 3 as it applies to a client that I’m currently working with.

What are you really selling?

While I can’t get specific with client details this is an interesting dilemma that I find many businesses face. It involves different levels of what they’re selling and how we break those down. It’s also about answering all of the questions in a buyers mind.

To explain better I’ve made up example to substitute for my real client.

The different levels of car buying

If you want to buy a car then there are a few different levels of decisions to make. I would say the first one is if you want to buy a new or used car. So if you own a used car lot you want to first sell the benefits of buying a used car over a new one.

On the next level you realize there are also a number of other used car businesses in the world so you’ll need to sell the benefits of buying from your particular used car lot over all other competitors.

When all this is done you can finally start trying to sell the actual product to the prospect (in this example one particular car). You’ll also notice that there might be other levels such as a particular brand or type of car the person wants.

Why is this important?

Consumers are surrounded by choices. They are pulverized with marketing messages every second of every day. This makes their buying decisions very hard.

I believe our main job as business owners is to provide our prospects with the best possible solution to their need or desire. This involves making them aware of the possibilities but then guiding them towards the best choice for them. The sale doesn’t come from railroading someone into buying your product (at least not if you want a repeat sale) but from helping them make the right choice for them.

By stepping through the various levels we clarify why they should buy what we suggest. We back up their emotional feelings with logical reasons. So when the time comes all they have to do is hand over the money.

The dangers of not following this process

I find many clients who only compete on a 2 dimensional level rather than the 3 (or more) dimensional levels we discussed above. Why this may seem like a silly example imagine a car dealer who has marketing that only states “We have used cars!” And then stop laughing because many businesses do this on a daily basis without realizing.

While you may not spell out every level in the process completely (or let people skip levels as required) you still need to be aware of the levels and be ready to guide people through them. At the end of the day it’s important to ensure your prospects turn into buyers.

What you do next

It’s time to go back and step through the process like someone who has never even heard of you before. Ask yourself if you’re answering all the questions and giving enough justification to purchase what you’re offering. I think  you’ll find you aren’t and if you really want to challenge me on this then feel free to post in the comments.

And of course you can also post if you want help breaking down the levels in your own business or industry based on a complete outsiders ignorance. This is usually the best way to go as it gives us a fresh perspective and allows us to see how other people view our business.

Local internet marketing event in New Zealand

Local internet marketing event in New ZealandThere have been a few internet marketing events in New Zealand but usually these are brought to us by Australians or other international people. They also come with fairly heavy handed selling tactics and are a bit of a pitch-fest. So I think it’s time kiwis got in on the act.

So here we have what I hope to become a regular event in NZ. A kiwi created, hosted and delivered internet marketing event that isn’t one company selling you their point of view and services. Here you get a range of views from kiwis making money online.

Unfortunately I won’t be speaking at this event (found out about it too late) but I’m organised to present at a workshop and the next event like this. But I will be attending so track me down and say hi… plus feel free to interrogate me on how to get your website selling.

As a personal suggestion I obviously think it’s worth going. Being a business owner and marketing online is a lonely business and you should network with other like-minded people as much as possible. The connections you make with others should be well worth your investment.

The Speakers

Ann Andrews of www.thecorporatetoolbox.com

Ann’s one of five certified professional speakers in NZ so it’s worth coming to see her just for the experience. I’m currently working on a few projects with Ann so you’ll be hearing more about her in the future.

  • Why you need to have an Online presence
  • How to get started without having to take out a 2nd mortgage
  • The Power of your Database
  • Filling the ‘Funnel’ and creating leverage
  • 3 case studies of people who turned a simple idea into many millions of dollars worth of income

Paul Easton of www.InternetMarketingNZ.com

Those that caught my interview with Paul or have attended one of his events know he’s the real deal. He breaks down ranking in the search engines into small and easily understandable steps that you can follow for your business. I’ve seen his results and he’s definitely worth listening to.

  • What used to work but doesn’t any more
  • What web designers don’t do (but claim they do)
  • The first steps – miss this and you are sure to fail…
  • The 2 sides of what makes a website rank high in Google

Justin Cunningham of www.self-develop.co.nz

Justin’s organising the event so we’ve been in touch a bit lately. Seems like a good guy who’s going to help out internet marketing in NZ a lot. He’s also experienced in putting events on so it should be a good one.

  • The 5 vital steps to structure your Online business for success
  • The Secret Tools of Internet gurus use that move you to the front of the line!
  • How to avoid the 1 thing that keeps you starting over and over
  • How to create a 2 page website that accelerates your database growth and much, much more…

Kath Dewar of www.kdconsulting.co.nz

To be honest don’t know anything about Kath except what appears on her website. I’m looking forward to seeing what she has to say though as it sounds right down my alley.

  • How ‘Metric’s will save your Life Online
  • How to write ‘Persuasive Copy’ that $ells
  • Using future Internet marketing trends to profit Online
  • How Online business ‘Process Maps’ can free you to enjoy your life today!

Date and time

Saturday February 27th 2010
9am to 1pm

Location

St Columba Centre
40 Vermont Street
Ponsonby
Auckland

Cost

$97 – However if you drop me an email before midnight on Thursday 4th of February I can get you in for free (first 20 only).

Website

They’re giving away some free training videos before the event so sign up for them here:

www.1point7billioncustomers.com

The 7 habits of highly ineffective people

In the classic book “The 7 Habits Of Highly Effective People” Stephen R. Covey lays down the groundwork for becoming a highly effective person. Funny how that works since it’s right there in the title. But let’s face it… some of us don’t really want to be effective!

There’s so much pressure of us from society now to be “successful…” whatever that means. We need to all makes tons of money, drive fancy cars and be beautiful just like in the magazines. Well what if that’s really too much work?

What if we’re happy with being ineffective?

Procratination - A critical tool of the ineffective person

So in case you’ve got swept up in the social craze of high achievement here are 7 habits to get you back to your old ineffective self.

Habit 1: Be Reactive

We all know there’s tons of stuff we could be doing to make our lives better. But let’s be honest… most of that stuff is scary and really, really hard! Whether it’s going to the gym every day or finding ways to make more money… sometimes it’s best just to sit back and let stuff happen to us.

After all if we never go out and try to accomplish anything then there’s no chance of failure – or success – so we eliminate those two big fears right out of the box. Plus when we’re reactive we can blame our circumstances for what happens to us. Everyone knows that if we’re poor it’s the governments fault and if we’re fat it’s all because of those evil fast food companies.

Habit 2: Begin with Nothing in Mind

Think about all those plans you’ve made in your life and how none of them really seem to work out. After all you’ve been planning to be a millionaire and sleep with movie stars your entire life and what has it gotten you? It’s much better if you have no plan or direction in your life at all.

When we focus on goals we end up trying to achieve them and develop as people. This is obviously a lot less fun than meandering hopelessly through life in a haze brought on by excessive drugs and alcohol. Plus this method works for the rock stars so why can’t it work for you?

Habit 3: Put First Things Last

We all have really important things we know we should do. But those things are often a lot more boring than the really fun stuff we can do instead. So it’s a lot healthier if we focus on those fun things and put off the big scary important things till later.

If you’re really creative you can probably find enough fun stuff to do so that you never even have to worry about the scary stuff. After all… look how many TV channels we have today filled with exciting and dynamic programming. With a bit of practice it’s easy to find new distractions to occupy our time.

Habit 4: Think Lose/Lose

Let’s face it… to get ahead in life you have to take advantage of other people and generally be an evil person. There is definitely no way to create a win/win situation for anyone so why even bother? You also don’t want to let others get the best of you so it’s always better to focus on getting lose/lose outcome for every situation you face.

If you really want to go to a movie but your friend really wants to go to a different (read: bad) movie then make sure you both come out of this situation both as miserable as each other. This is easily achieved by picking another movie that you’ll both hate equally as much.

Habit 5: Seek First to Be Understood, Then to Understand

If you’re reading this then you probably realize you’re smarter than 99% of the population… if not everyone. That’s why whenever you have an opinion or idea you should always try to carefully explain (using small words helps) why you’re right to others who are less intelligent than you. And if that doesn’t work you might as well mock and ridicule them.

We both know that if more people were like us the world would be a much better place. So it’s our responsibility to try and change as many people as possible. In fact it’s likely that you’re wasting your precious time even trying to understand other people’s inferior point of view.

Habit 6: Antagonize

People are much more productive when they work alone in competition with each other. Therefore you should try to foster an air of no holds barred competitive brutality with any team or organisation you come into contact with. If you celebrate your star performers achievements while berating the losers sooner or later everyone will lift their game to your high standards.

But don’t forget that this habit also applies to other organizations like your church or even your own family. If your children are constantly pitted against each other in competition for your love then they’ll soon realize winning is everything.  Once you’ve created this competitive environment you can then shape and mold them to fulfil your own childhood dreams.

Habit 7: Dull the Saw

Since the dawn of the self-help movement people have been mislead into thinking that in order to have a fulfilling life we have to constantly be improving and evolving. However the proponents of this new philosophy obviously never met us and realized that there are some people who are simply already perfect. After all it helps everyone else to have role models to aspire to and although it’s a big burden it’s one we’re more than happy to take on.

If they want to waste time reflecting on life and meditating then good luck to them. While they’re out there singing songs and holding hands trying to rejuvenate their lives we’ve already got it mastered. After all what kind of rest is better than sitting in front of the TV eating anyway?

A call to inaction

Too long have we been told that we have to “make” something or ourselves or lead a good life. What’s wrong with just getting by and taking up space? At the end of the day we all end up in the same box under the ground anyway.

Just face the fact that life is life and there’s nothing we can ever do to change our circumstances. Accept that if we’re fat, poor, lonely and miserable there’s nothing we could ever do to change this. Just remember to plaster on fake smile and stumble through the mindless boredom of another day.

¡Viva la Revolución!

The fatal flaw of most business owners

Recently I discovered a fatal flaw in myself that I believe applies to most business owners. Yet when this barrier is removed it’s amazing how our productivity increases. I believe the scientific term is “I can do anything better than you…”

[We will return after this short musical interlude]

Sorry… I was getting feedback that this blog didn’t contain enough musical numbers. Back to the point… if I had one.

Being a business owner means a huge responsibility. Not only do we need to ensure our business is successful to support ourselves and our families but we have countless other people relying on us from clients to suppliers and all the stakeholders in between. This can create a little pressure to get things right all the time.

The problem with being the best

We get into trouble when our business starts growing and suddenly we’re overwhelmed with more and more work. So we hire people to help us out but we don’t make (notice I didn’t say “have”) the time to train them properly. The new employees make mistakes… we take back the work and say “if you want it done right you have to do it yourself!”

And so our business reaches a level where we’re constantly stressed out and working ridiculous hours. Luckily growth stops because we definitely don’t have time for (or need) marketing. But we’re now trapped in a prison of our own creation.

Systems are the answer

We’ve all been told that to have a successful business we need systems. These systems allow us to hand over work to other people and focus on the really important work in the business. But the hard part is making the time to create the systems.

But we choose how we spend our time so we need to put aside that time for systematizing our business. We have to decide that training our staff is more important than fighting the latest fire. And we have to embrace the fact that time spent well now will lead to greater productivity down the line.

How to systematize your business

Take some time to write down everything you do in your business. First take some time to eliminate things you’re doing that aren’t really helping your business at all (there are usually a few) and then divide the task into things you must do and what staff could handle. You need to be ruthless here as you’ll probably try to hold onto tasks that aren’t mission critical in the process.

The important thing is to take the first step and start entrusting tasks to other people. Personally I think you’ll be amazed at what they can do… I know I have been for my business. An added tip is to put your ego aside and try to hire people who are better than you!

What you do next

If you’re like most business owners you probably feel overworked and underpaid for what you’re doing. So follow the steps above to systematize your business and start to remove yourself from as much as possible. This way you can focus on the bigger picture items and get a lot more leverage… which means more income at the end of the day.

Improve productivity 145.749% in just a few days

Ok so maybe I can’t quite measure my productivity that accurately but I’m recently discovered a highly effective yet totally counter intuitive way to improve productivity. Over the current week I’ve gotten so much more done and actually ticked about twice as many things off my todo list as normal. I’m even about to tick off those important business building items that usually get buried by urgent problems and fire fighting.

Before I start a lot has to be credited to Simpleology and how it’s helped organise my life. I started using it about 6 months ago and haven’t looked back. You can read my previous Simpleology review here if you want to find out more.

The new technique that sounds stupid till you try it

I got this nugget from Eben Pagan of Get Altitude and Wake Up Productive fame. If anyone knows about productivity it’s a guy who built a 20+ million a year company starting in his bedroom on a laptop. He surprisingly also has some good ideas about making money as well but we won’t go into that.

Anyway… the technique. It’s based on working within what’s called your ultradian rhythm. This is a natural rhythm that determines how long your brain can stay active without rest (at least in my layman’s understanding).

Basically it insists you have to take regular breaks from your work to be more productive. Now it may sound stupid… work less to achieve more? But after trying it this week (and then not doing it properly) I’ve found it’s incredibly powerful.

Here’s how you do it

You work for 2 hours and then take a 30 minute break. In that break you eat a small meal and totally switch off from work. That means no checking email, reading, studying marketing materials :o or anything.

This gives your body and mind time to recharge so you’re much more productive during those 2 hours. Of course you also have to choose the right tasks to complete during the 2 hours and ensure you stay focused on them (turn your email and phones off!). This is where I find Simpleology comes in useful and these systems work well together.

Get hydrated

Something Eben also talks about is how dehydrated most people are. He suggests drinking 2 glasses of water immediately after you wake up to rehydrate yourself and start the day off well. I’ve found this has got me through the “OMG I want to go back to bed I’m so tired!” phase and I assure you I’m not a morning person.

I’ve also been drinking a glass of water at every break and sometimes more in between. I kept notes in my diary to make sure I got up to 8 glasses of water a day which is the suggested amount (generally). It’ll send you to the bathroom a lot in the beginning but your body will adjust quickly.

Ensure you’re in a peak physical state

At the end of the day our businesses rely on one person for their results… us! If we’re not performing at our peak then no one else is going to either. So we need to focus on increasing our effectiveness.

I’ve heard for years I should exercise in the morning and have done it in little spurts. However I’ve never really committed to it… until now (at least exercising every day at this point). By exercising in the morning we let out those natural happy drugs and ensure we can reach our peak state.

It doesn’t have to be hard exercise either… a simple walk around block is a good start. My goal has been to go to the gym in my building every day. Note I didn’t say work out every day… I said go to it :)

Because I know once I put my foot inside the door I’ll at least do something. And if I start doing something then I’ll probably do more. Just take it in baby steps and you’ll naturally grow to love your exercise time (take your iPod and make it fun).

The results

On Monday and Tuesday I followed my schedule exactly and felt great. On Tuesday I actually ticked every single thing off my todo list which never EVER happens. I so greatly improved productivity and was sold on the system.

On Wednesday and Thursday I had some phone calls I needed to make in the morning to the US which threw me off my schedule. I also didn’t go to the gym in the morning and decided to go later while also skipping breaks. The results showed in my todo list at the end of the day.

Late on Thursday afternoon I realised what had happened and how I’d been skipping my breaks. Feeling fatigued I made myself take a 30 minute break. After 10 minutes I was feeling much better but held out for the full 30. I ended up leaping back into work and getting a lot more tasks ticked off.

But don’t take my results for it. Try it for yourself and see what happens. I think you’ll be pleasantly surprised.

What you do next

Break your work day into 3 or 4 blocks of 2 hours each with a 30 minute rest in between. Spend your rest period relaxing, eat a little bit and drink some water. Also start your day with 2 glasses of water and see how you feel.

Once you’ve set this part up consider adding exercise. But the important thing is to make some positive changes and not to overwhelm yourself. Also don’t beat yourself up if you miss a break… just try to remember next time.

Why New Year’s resolutions always fail

I think we’ve all had the experience of making New Year’s resolutions only to break them in just a few short weeks. So why does this happen? And how can we see our goals through to completion?

Personally I don’t make New Year’s resolutions due to the stigma of having them fail. Instead I set goals that I intend to work towards all year. I choose things that will really make my year incredible and that I’m determined to achieve.

Why New Year’s resolutions always fail

Most New Year’s resolutions are made on the spur of the moment or treated as something we’d like to do. I hate to be the bearer of bad news but having a goal of winning the lottery isn’t that effective as there’s little you can do to help you achieve it. But it’s still the same with the classic goal of losing weight (or more correctly fat) if you’re not prepared to put in any effort.

As I’ve talked about before we’re responsible for our own lives. We can’t expect our mummies and daddies, our partners, the government or the lottery people to swoop in and give us the lives we want. If we want a change then it’s up to us to do it.

Do you have a big enough reason why?

So if you want to achieve a goal you first have to ask yourself how badly you want it. If losing fat or becoming a millionaire would be nice then you’re on the wrong track. You have to realize why you want these goals and what they mean to you.

But if you want to lose weight because you want to date someone who’s fit and healthy and realize that they’re unlikely to even look twice at you unless you’re the same… well that might give you some motivation. As would having everyone point and laugh when you go to the beach. It helps to keep in mind that in most cases the more pain you experience around your goal the more motivated you’ll be.

Keeping the momentum

Staying with the losing weight goal most of us start out with the best intentions and then it sinks in just how long it’ll take to reach our goal. It’s obvious that if having our ideal body was easy we’d all be fabulous looking so it shouldn’t come as a surprise that there might be a little work involved. However it’s not as hard as it seems.

What I now like to do is set little goals on the way to the big goal. So this month’s goal might be just to simply go for a walk every day for 30 minutes. Now this won’t transform my body overnight but it’s a good start before increasing the intensity of the exercise.

Plus it’s achievable and I can get instant feedback on my progress (am I walking each day or not?). It shows I can commit the time and my body isn’t going to rebel with huge amounts of pain like suddenly going to the gym can. So I take the first step towards my goal and feel good about myself.

The biggest mindset shift of all

A recent discovery I’ve made is to stop focusing on the goal so much and start to focus on the process of achieving the goal. This means you fall in love with what you do every day rather than waiting for a big payoff when you finally reach your goal. Because if you wait for the payoff you’ll find it short-lived and you might even revert to your previous lifestyle and lose all your hard work.

So if you want to lose weight you have to fall in love with being a fit and healthy person. You’ll want to find exercise you enjoy doing and want to do long after you’ve achieved your goal. The same with eating well… it’s no good going on a diet you hate because you’ll be constantly fighting your self-control.

That’s why I hate the word diet as it’s a temporary solution… and why so many people balloon out when they finally stop doing their diet. The people who succeed find healthy foods they enjoy eating and start to associate massive pain with the junk foods of the past. This is the only way to sustain a fit and healthy lifestyle.

How does this apply to your business?

I’ve talked a lot about health and fitness here when I could of used a business goal setting example instead. The same rules still apply to your business and you have to find a sustainable way of growing your business. You simply discover the actions that lead you towards your goal and keep doing them over and over again.

But every business owner should also try to be as fit and healthy as possible… why? Because you’re the one person that your business’ success relies on. If you’re tired and rundown then you’ll hold your business back.

But don’t beat yourself up!

If you fail to do something or reach a goal don’t be too hard on yourself. We’re all human and there are so many factors within ourselves that will hold us back. But if you consistently work towards your goals then you’ll break down those barriers one by one and get there in the end.

What we don’t want to do is get discouraged and give up as that’s the only real way to fail. If we work long enough and hard enough on a goal while being flexible in our approach we’re going to get there one day. When the going gets tough we need to take a step back… breathe deeply… and decide how we’re going to tackle the next obstacle.

What you do next

Decide what you’d like to accomplish over the next year and write it down. Then break down the goal into smaller steps that build on the last. Finally… commit yourself to the goal by signing the piece and paper and putting it on the wall.

Then just get to work and let me know how it goes!

My choice to be broke and miserable

For the last few years I chose to be broke and miserable. After all… isn’t that what struggling entrepreneurs are meant to be? At least the broke part with a sprinkling of overworked and exhausted.

The truth is success is not as easy as everyone makes out. Well – to be accurate – I would say the principles are easy but the hard part is following through. It’s getting ourselves to do what has to be done to achieve our dreams.

Most people give up on their dreams at the slightest setback. Things get a little bit too hard or a little bit too real and suddenly settling for mediocrity doesn’t sound so bad. For myself it was asking the question “What’s so bad about having a job anyway?”

What habits do you have?

I’ve recently started reading The 7 Habits Of Highly Effective People by Stephen R Covey (thanks again Linda) and I must say I wish I’d read it a long time ago. Whether my head would have been in the right place to understand it is another thing but it definitely contains valuable insights and I’ve only just finished the first habit!

The first habit is all about being proactive and not reactive. It points out that we have a choice of how we behave in all circumstances. Whether we choose to focus on what we can control or what we can’t.

What being proactive means to me

Being proactive means deciding what you want in your life and making it happen. We can’t just sit back and let life happen to us. We can’t complain about the economy or other people getting in the way of what we really want.

Now I could write a big book of excuses for why my life isn’t perfect but I have to accept that no one else is to blame. It’s all on me to get what I want and be the person I want to be.

Being vs having

Another point is effective people choose to focus on being the person they want to be rather than having the things they want to have. Rather than wanting to have a million dollars they ask themselves what kind of person would they need to be to become a millionaire. Again they focus on what they can do internally rather than trying to change things happening externally.

This is why so many lotto winners have millions of dollars yet manage to lose it in record time. They were not ready to be millionaires. They continued to focus on having more stuff until the money was gone.

Empowering or scary?

To be honest it’s a little scary when we realize we have this complete power over our lives. We suddenly become aware that everything we’ve achieved (or not achieved) up until this point is a result of the choices we’ve made. Or maybe our choice to procrastinate over doing what we know we really should be.

But then when we take this on board and really internalize the fact that our choices shape our destiny it should be incredibly empowering. To know that we’ve responsable for our own success. And that no one else can ever hold us back.

What you do next

Have a look at the choices you are making in your life and whether they’re really going to lead you to your dreams. Are you letting excuses hold you back? Are you doing what really needs to be done?

And paint a picture of your ideal life and what it would be like. Are you being the person that deserves this life? What kind of changes do you have to make to become this person?

It may not be easy (I certainly don’t find it easy) but accepting you are responsible for you life is what gives you the life you want. So what’s really holding you back? I think you’ll find the answer is “me!” *gulp*

You can grab the book from Amazon here