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Posts Tagged ‘Success’

Business Owners: Tired of the web marketing bs you’ve been fed?

When I start working with a client my first job is to undo the current mess that passes for their website. I find time and time again that my new client has been led up the garden path by well meaning (mostly) advice that has little to do with making sales from their website. This [...]

How to increase website sales

If you ask a web designer how to increase website sales you’ll probably be met with a blank look. In the worst case scenario they might start talking about redesigning your website to match current online trends or current design principles. The problem with this is… web design doesn’t sell anything.
It’s hard for business owners [...]

What are you really selling?

I’m currently reading The Ultimate Marketing Plan by Dan Kennedy (always listen to Dan!) and it has a useful list in it on the 5 steps people make before they buy something. The steps are:

Awareness of need and/or desire
Picking the “thing” that fulfills the need/desire
Picking the source of the thing
Accepting the source’s price/value argument
Finding a [...]

Local internet marketing event in New Zealand

There have been a few internet marketing events in New Zealand but usually these are brought to us by Australians or other international people. They also come with fairly heavy handed selling tactics and are a bit of a pitch-fest. So I think it’s time kiwis got in on the act.
So here we have what [...]

The 7 habits of highly ineffective people

In the classic book “The 7 Habits Of Highly Effective People” Stephen R. Covey lays down the groundwork for becoming a highly effective person. Funny how that works since it’s right there in the title. But let’s face it… some of us don’t really want to be effective!
There’s so much pressure of us from society [...]

The fatal flaw of most business owners

Recently I discovered a fatal flaw in myself that I believe applies to most business owners. Yet when this barrier is removed it’s amazing how our productivity increases. I believe the scientific term is “I can do anything better than you…”
[We will return after this short musical interlude]
This video was embedded using the YouTuber plugin [...]

Improve productivity 145.749% in just a few days

Ok so maybe I can’t quite measure my productivity that accurately but I’m recently discovered a highly effective yet totally counter intuitive way to improve productivity. Over the current week I’ve gotten so much more done and actually ticked about twice as many things off my todo list as normal. I’m even about to tick [...]

Why New Year’s resolutions always fail

I think we’ve all had the experience of making New Year’s resolutions only to break them in just a few short weeks. So why does this happen? And how can we see our goals through to completion?
Personally I don’t make New Year’s resolutions due to the stigma of having them fail. Instead I set goals [...]

My choice to be broke and miserable

For the last few years I chose to be broke and miserable. After all… isn’t that what struggling entrepreneurs are meant to be? At least the broke part with a sprinkling of overworked and exhausted.
The truth is success is not as easy as everyone makes out. Well - to be accurate - I would say [...]

Happy Thanksgiving - Nick Vujicic: No arms, no legs

Even though I’m not from the US I don’t think it’s a bad idea to spend at least one day being thankful for what we have. Because as Tony Robbins would say what we focus on determines our reality. So do you want a reality of gratitude and happiness… or something else?
Nick Vujicic had a [...]