There’s a lot of advice floating around on how to start your own business. Unfortunately a lot of it is misleading and will cost you a lot of time and money. There is – after all – a good reason why most businesses fail. The biggest problem I see is a new business owner who [...]
Posts Tagged ‘target market’
Unique marketing ideas don’t work…
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow. Seth was talking about how marketing is not an afterthought… but an integral part of product design. [...]
How the personal touch received 37.5% response
What you might consider a good response rate to your marketing varies greatly but today I’m going to share with you a method that achieved 37.5% response on cold prospects… which is great by any standards. The personal letter approach Writing a personal letter to your target clients can be a very effective way to [...]
