Increasing your website sales is all a matter of building better relationships online. Selling over the internet is one of the hardest ways to sell anything… simply because we don’t have that personal touch with the potential client. This is why we need to do our best to replicate an offline relationship when we’re operating [...]
Posts Tagged ‘trust’
How to improve your website conversion rate
Your website conversion rate is critical to your website’s success. It also provides you with an amazing amount of leverage and makes every visitor you drive to your website more likely to buy. Yet in my experience this is one of the most poorly executed parts of websites and no-one seems to be explaining how [...]
Why Should I Believe You?
Selling online is the hardest way to sell. It’s not like selling face-to-face or even selling over the phone. You’re just another webpage on an internet filled with scams and dodgy people. Put simply… you don’t appear as a “real” person. The reality is anyone could be sitting there typing your blog posts or emails. [...]
How to increase your webstore sales
First off I should probably mention if you own a webstore – which is basically a catalog type website listing heaps of products with a shopping cart – then you’re probably not selling as much as you could be. It seems to me that this is the most difficult way to sell online for the [...]
Do you deliver an amazing experience?
Most experiences with businesses are pretty unremarkable. They involve lackluster customer service and poor quality products. However that’s great news for us. It means the bar is set pretty low when you want to really wow a customer. So I’m not sure why more businesses don’t try to do it. Because by providing an incredible [...]
Pretty (ish) website and new article for you
I’ve been hard at work on my new website and I’ve started writing articles that should be interesting for you. So here’s one on improving your website conversion rate to get started. Why am I creating this other website when I have the blog? I’m glad you asked since there’s an important website lesson in [...]
What does your website really do?
I was explaining this concept to a client yesterday and thought I’d share it with you. I honestly believe if more business owners approached their website this way they’d all be making a lot more sales. It starts with the big question… What is the purpose of your website? This may sound obvious… and the [...]
Want more money from your website?
As email subscribers know I’ve recently made the decision to change the focus of my website from general marketing to website marketing for businesses. This is why I started my business and the help that almost all my clients want so it just makes sense. Plus I have a lot more expertise in this particular [...]
Customer testimonials – Stop people thinking you’re a liar
When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
