When you’re selling anything you should assume people think you’re lying. We both know you’re this wonderful, charming individual who wouldn’t sell anything to them unless it would benefit their lives… but how are they supposed to know that? That’s why customer testimonials and other proof elements are so important in marketing. Increase your believability [...]
Posts Tagged ‘trust’
Email marketing – 7 easy ways to guarantee failure
If you’re looking to fail at email marketing here are 7 key guidelines: Make your subject line boring so no one opens it Don’t include the recipient’s name Make your email as impersonal and formal as possible Include html images and other pretty formatting so your email plainly looks like a commercial message and doesn’t [...]
Collecting testimonials
As I mentioned in this post, proof is very important if prospects are going to believe what you have to say. You may have this great product that makes the user look like a Hollywood star overnight (without plastic surgery) yet how many prospects are likely to believe it works? Even if your product isn’t [...]
Prove it buddy!
I hate to break it to you but your prospects don’t trust you. Whenever they’re listening to you (if they are actually listening) they’re just waiting for a chance to yell “BS!” and go back to their lives. Because they know you’re trying to sell them something – it might even be something they want [...]
