The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return. It’s just like anything else you might invest in. If you buy an investment [...]
Posts Tagged ‘unique sales promise’
What does being unique mean to you?
Today I want to follow up on my post about the Unique Selling Proposition or Unique Sales Promise as I prefer to call it. I think the concept of being unique needs a little more attention as it can sound a bit scary. Being the best in the world First off, you don’t have to [...]
Is a Unique Selling Proposition a waste of time?
The term Unique Selling Proposition (USP) was first coined by Rosser Reeves back in the early 60s and misused ever since. It’s now common business jargon thrown around by many and truly understood by few. In recent times the USP has gotten a bad rap due to its constant misuse… so let’s take a closer [...]
