When we talk about improving website conversion and sales we often get tied up in the numbers involved. “I have so many visitors and I only get this many sales” etc. It’s easy to focus in on these numbers and lose sight of the big picture. At the end of the day increasing your sales [...]
Posts Tagged ‘unique selling proposition’
Increase Website Sales By Building Better Relationships
Increasing your website sales is all a matter of building better relationships online. Selling over the internet is one of the hardest ways to sell anything… simply because we don’t have that personal touch with the potential client. This is why we need to do our best to replicate an offline relationship when we’re operating [...]
Make money from your marketing
The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return. It’s just like anything else you might invest in. If you buy an investment [...]
What does being unique mean to you?
Today I want to follow up on my post about the Unique Selling Proposition or Unique Sales Promise as I prefer to call it. I think the concept of being unique needs a little more attention as it can sound a bit scary. Being the best in the world First off, you don’t have to [...]
Is a Unique Selling Proposition a waste of time?
The term Unique Selling Proposition (USP) was first coined by Rosser Reeves back in the early 60s and misused ever since. It’s now common business jargon thrown around by many and truly understood by few. In recent times the USP has gotten a bad rap due to its constant misuse… so let’s take a closer [...]
Have a position
A lot of businesses I see don’t have a position. Or, they have a position, but they don’t communicate it clearly to prospects. Your positioning is your competitive advantage. It’s the reason your prospects should choose you over all other alternatives. But if you don’t tell anyone what it is then you’re wasting your time. [...]
