There are many big claims when it comes to making money online from your website. Fast riches are promised with little work but in case you hadn’t guessed it… this is not exactly the full truth. It’s true that internet gurus have it easy and can make thousands of dollars by sending an email… but what about the rest of us?
Well there is a way to make money online fairly fast and easily… but you have to be careful when following the guru formula. Note that when I say this I mean copying what they do… not necessarily doing what they teach. The point is you have to start at the beginning without a massive email list and joint venture partners which makes the game a little different.
I have an idea (and no smoke didn’t come out my ears)
I realized something important when my friend Dean Hunt asked how I got such high conversion rates on a recent product launch with a tiny list (we’re talking well under 100 people!). The answer revealed that most of us approach this web marketing game all wrong. We start out by trying to be big shots rather than focusing on our strengths.
And it all comes down to how we view our email lists.
What the gurus do
The gurus get inundated with hundreds and thousands of emails a day. It’s completely impractical for them to answer all their emails and they wouldn’t dream of doing so. But then they have huge email lists and only need a fraction of that list to buy to make money.
But when we start out we have a handful of subscribers… yet we can get in the habit of treating them like the huge guru list. Well what if instead you emailed each new subscriber you got personally and asked how you could help. Worst case you could set up an autoresponder asking them to get in touch but if you could really make the email personal your results would be much better.
Personal attention creates loyalty
You’d be amazed at the personal relationships I’ve built with people on my email list. And it all started because they simply asked a question. Then I gave them a response that blew them away… we’re talking stuff here that I could of charged consulting fees for… completely free.
Do you think when I launch a product or make a recommendation these people are going to buy. My experience shows a resounding yes. All because I took to the time to help them out.
But what about scalability?
Obviously when we create an online business we want it to free our time… not stick us behind the computer answering emails all day. But I’m not saying this is what you have to do forever. It’s an approach to get you those first sales and find out what your market really wants.
Of course there are ways to scale it using knowledgeable and well trained customer service staff (yes I treat my email subscribers as clients). It’s not quite the same and you’ll have to measure your return on investment but it’s something worth testing in the future. There’s definitely potential for increasing your sales further down the track as well.
One big warning
Unfortunately when you give free advice it’s hardly every used. It’s basic psychology that we put more value on things we pay for. So while you may be giving out the best information in the world it doesn’t mean people will value it.
But that’s not what our goal is here either. Although it’s great when we give advice and someone follows through it can keep you up at night wondering why the other 99% of people didn’t take action. So it’s important to accept that this will happen.
However if you view it as a chance to build a trusted relationship with a potential client then it’s a whole different story. You’ve just got to be careful spending your time with people who have no intention of buying from you no matter how much value you provide. Hopefully your radar for people who want to build profitable relationships (on both sides) with your business will improve with experience.
But wait… there’s more!
Sorry… no steak knives but this idea is just part of the formula. I also go into depth on other concepts that will increase your website sales in Module Two of my Automated Selling Machine course. And you can get it here for free…
Get the first two modules of the Automated Selling Machine course here for free
The big secret on selling online is to have an effective SEO and good promotion. thanks- Robert
Congratulations for not reading the post at all Robert and just spamming your comment to promote your website. It’s ironic that you link to a website that proclaims to help people “manage their online reputation” while you tarnish yours here. I see you’re probably giving trusting clients the same poor advice that has been given to you and continuing the cycle of misinformation about selling on the internet.
Having good SEO and promotion is an obvious answer because you need traffic to your website in order to make sales. However most websites that have been going a while have naturally built up a decent stream of traffic. The problem for them is what to do with that traffic.
That’s why I believe the real secret that not many are aware of is how to build a relationship with visitors and make them desire your products.
Thanks for stopping by