Starting an information business online is not very hard at all. But before we start you may have a few questions like:
- What is an information business? And then...
- How do I add this to my current business?
So here's some quick answers...
What is an information business?
An information business (or information marketing) is exactly like it sounds. It's the process of selling information to other people.
However rather than spy secrets or anything involving the CIA we're talking about taking your accumulated knowledge, wisdom and experience and then selling it (in our case over the internet). This could be knowledge from your profession, your business or even a hobby or sport your enjoy. You'd be amazed at just how valuable your information can be to other people.
How do I add this to my current business?
If you're an author, speaker, coach, trainer or consultant then you already deal in selling information. All we're talking about is packaging it up in a way where you don't have to be there to deliver it every time. Basically adding a passive (or semi-passive) income source to your current business.
For others you might not even realize quite how valuable your information is to other people. There are people selling information about obvious subjects like personal development, health, weight loss, building wealth, real estate, relationships and dating to name but a few. People like Tony Robbins and Robert Kiyosaki are well known information marketers for most of us.
But there are also information businesses selling products about improving your golf game, programming a PID controller microchip (talk about niche), how to build a chicken coup and even those helping others get better at computer games. Yes... there is hope for all those computer gamers out there! But the sky is the limit when it comes to what kind of information people will invest in.
Starting an information business is now easy
You'll be amazed when you realize just how easy (and cheap) it is to start an information business. In fact you can now get a website up selling your products for under $50 per month if my rough maths serve me well. And that's just to buy your webhosting, domain name and an email autoresponder service. Creating the products you'll sell can actually be done for free in most cases (not including the years you've taken to accumulate the knowledge).
But this isn't to say it's a walk in the park... you should still treat it like a real business that requires marketing. "If you build it they will come" certainly doesn't work for a website and it won't work for your information business. However website traffic doesn't have to be difficult if you understand the real truth behind it that most people miss completely.
Why should I bother starting an information business?
The benefits of selling information are quite mind blowing and everyone I share this with is amazed with the possibilities. I did a workshop on this stuff and the participants all gave great feedback. I've created a short video from my presentation notes that you can watch here to get the full picture.
But as a teaser you should know that delivering your product costs your very little so information products are very cheap to produce. And the price on your information should represent the value you deliver. So if you deliver incredible value to a person's life you end up getting paid very well indeed.
What you do next
To learn more about the full value of your information and what starting an information business can mean to your income...
